Ever feel like you’re the only business owner who doesn’t want to film a million Reels just to get found online? Same here.

→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.

In this episode, I sat down with Zhara-Marie (https://zharamarie.org/)—an ordinary business owner just like you who turned Threads into her secret weapon for finding dream clients and business friends, all without losing her sanity or free time.

I originally thought this episode would go live *after* the summit so if you're listening and confused by us talking about the summit in the past tense, apologies!

→ Sign up for the summit: ⁠⁠⁠⁠⁠https://www.theordinarybusiness.com⁠

→ Grab a replay pass: ⁠⁠⁠⁠⁠https://theordinarybusiness.com/tickets⁠ (affiliate link for Zhara!)⁠

We dig into the realities of running a lean, sustainable business without overcomplicating things, talk about what actually works for marketing on Threads (spoiler: “hot takes” > Canva carousels), and get honest about setting boundaries so your business doesn’t gobble up your whole life. Zhara and I also share how we built real connections (and paid our bills!) while ignoring cookie-cutter hustle advice.

Key Takeaways:

• Embrace text-based content platforms like Threads if video and design don’t light you up (or fit your brain-space).

• Focus on genuine, messy conversations to attract the right clients and referral partners—real community > follower counts.

• Set boundaries and routines that let your business support your ordinary-but-thriving life, instead of the other way around.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.