Do you find yourself more distracted than ever? 

You’re not alone. In the rapid-fire, hyper-connected, dopamine-driven modern world, harnessing true focus is a rare superpower… 

But understanding the subtle mechanics of human attention might just be the most valuable skill in our increasingly distracted world.

Today, we're exploring the extraordinary work of Will Henshall - a guy who doesn't just create music, but deconstructs how sound interacts with our neurological operating system. Will is a musician, inventor, and entrepreneur who went from writing global #1 hit songs to reverse-engineering human focus like it's a complex guitar solo. 

It's not about talent. It's about seeing the world from a unique and different perspective - and having the guts to build something when everyone else says it can't be done. 

In this episode, you’ll discover:

• Why different brain types require unique sonic approaches to maintain concentration, especially if you have ADHD
• How to choose music to aid focus, flow, and productivity based on your brain type
• Why AI and generative art can't replicate the emotional power of live human creativity and performance
• And much more…

Abel James explores the fascinating intersection of music, technology, and entrepreneurship with guest Will Henshall. Will, a musician turned inventor, shares his journey from writing global hit songs with the band London Beat to founding Focus at Will, a music streaming service designed to enhance concentration. The conversation delves into the science of human attention, the role of music in productivity, and how different brain types require unique sonic approaches to maintain focus. Will also discusses the entrepreneurial mindset, emphasizing the importance of seeing opportunities where others see obstacles and the relentless pursuit of one's purpose.

The discussion further explores the impact of AI on creativity, the irreplaceable emotional power of live human performance, and the potential renaissance of live music in a digital age. Will shares insights into his work with the METAL MEN group, highlighting the value of community and collaboration among like-minded individuals. The episode offers a rich tapestry of ideas on how music and technology can be harnessed to improve focus and productivity, while also celebrating the timeless magic of human creativity and connection.

This episode is brought to you by:
Troscriptions - Go to troscriptions.com/WILD or enter WILD at checkout for 10% off your first order.
iRestore.com - Go to iRestore.com and save on the Illumina Face Mask with code WILD.
Caldera Lab - Go to calderalab.com and use code: WILD for 20% off your 1st order.

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