A blockbuster lawsuit just exposed the biggest fear in retail—but it could backfire spectacularly. Today, Sammi does a deep dive into Williams Sonoma vs. Quince, a case that’s revealing a seismic consumer shift: shoppers no longer believe legacy brands deserve legacy prices. Sammi breaks down why Quince’s billion-dollar rise is shaking old-guard retailers and how comparative advertising became the new frontline of the dupe economy. If you want to understand the next chapter of retail—pricing, branding, influence, and the power of “good enough”—this episode is your blueprint.

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Here’s what Sammi covers today:

00:00 Williams Sonoma vs. Quince

01:26 Quince's Disruptive Business Model 

06:28 Consumer Reactions and Feedback 

07:56 Quince's Foray into Food 

09:01 Implications of the Lawsuit 

10:18 Final Thoughts

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