In today’s episode, my guest is John Chao the Co-Founder of <a href="https://www.tresl.co/" rel="noopener noreferrer">Tresl</a>, the developer of Segments. They are a Shopify app that helps store owners and marketing team scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics.It’s all presented and actionable in an easy-to-understand visual manner. I’m excited to learn more about how Segments is the goto superpower of many Shopify brands and how to leverage it to have an extremely successful holiday season.WHAT YOU WILL LEARN TODAYHow to segment your customers to improve conversions and repeat revenue.Why BFCM 2021 is extremely important for Shopify brands to get right.How to make key data points accessible and actionable.The tactics on how to make the iOS 14.5 and looming iOS 15 updates into your brand's superpower.LINKS AND RESOURCES MENTIONED<a href="https://www.tresl.co/" rel="noopener noreferrer">Segments by Tresl</a><a href="https://apps.shopify.com/segments" rel="noopener noreferrer">Segments Shopify App</a><a href="https://apps.shopify.com/segments?utm_source=tresl&utm_medium=landingpage&utm_campaign=fastlane" rel="noopener noreferrer">Segments 30-Day Free Trial</a> - Thank JohnThis episode is brought to you by <a href="https://www.attentivemobile.com/?utm_source=shopify-fastlane&utm_medium=website" rel="noopener noreferrer">Attentive</a>, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See <a rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.

In today’s episode, my guest is John Chao the Co-Founder of Tresl, the developer of Segments. They are a Shopify app that helps store owners and marketing team scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics. It’s all presented and actionable in an easy-to-understand visual manner. I’m excited to learn more about how Segments is the goto superpower of many Shopify brands and how to leverage it to have an extremely successful holiday season. WHAT YOU WILL LEARN TODAY How to segment your customers to improve conversions and repeat revenue. Why BFCM 2021 is extremely important for Shopify brands to get right. How to make key data points accessible and actionable. The tactics on how to make the iOS 14.5 and looming iOS 15 updates into your brand's superpower. LINKS AND RESOURCES MENTIONED Segments by Tresl Segments Shopify App Segments 30-Day Free Trial - Thank John This episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is John Chao the Co-Founder of <a href="https://www.tresl.co/" rel="noopener noreferrer">Tresl</a>, the developer of Segments. They are a Shopify app that helps store owners and marketing team scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics.It’s all presented and actionable in an easy-to-understand visual manner.&nbsp;I’m excited to learn more about how Segments is the goto superpower of many Shopify brands and how to leverage it to have an extremely successful holiday season.WHAT YOU WILL LEARN TODAYHow to segment your customers to improve conversions and repeat revenue.Why BFCM 2021 is extremely important for Shopify brands to get right.How to make key data points accessible and actionable.The tactics on how to make the iOS 14.5 and looming iOS 15 updates into your brand's superpower.LINKS AND RESOURCES MENTIONED<a href="https://www.tresl.co/" rel="noopener noreferrer">Segments by Tresl</a><a href="https://apps.shopify.com/segments" rel="noopener noreferrer">Segments Shopify App</a><a href="https://apps.shopify.com/segments?utm_source=tresl&amp;utm_medium=landingpage&amp;utm_campaign=fastlane" rel="noopener noreferrer">Segments 30-Day Free Trial</a> - Thank JohnThis episode is brought to you by <a href="https://www.attentivemobile.com/?utm_source=shopify-fastlane&amp;utm_medium=website" rel="noopener noreferrer">Attentive</a>, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Win More Holiday 2021 Customers By Leveraging Your Shopify 1st Party Data

Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships.

Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:

- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty

Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.

Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.

Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.

Let’s unlock your store’s true potential—together.

Steve Hutt
x-Shopify - DTC Founder - Podcast Host

Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com

Business

Entrepreneurship

Marketing

Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for: - Proven Shopify strategies, apps, and best practices that drive measurable results - Digital marketing tactics and retention playbooks that balance AI with genuine human touch - Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders - Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul - Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies. Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately. Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane. Let’s unlock your store’s true potential—together. Steve Hutt x-Shopify - DTC Founder - Podcast Host Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: https://www.instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com

Share Win More Holiday 2021 Customers By Leveraging Your Shopify 1st Party Data

Sign up to save your podcasts

Win More Holiday 2021 Customers By Leveraging Your Shopify 1st Party Data

Win More Holiday 2021 Customers By Leveraging Your Shopify 1st Party Data

More shows like eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

The Amy Porterfield Show

The Side Hustle Show

The My Wife Quit Her Job Podcast With Steve Chou

Shopify Masters

The GaryVee Audio Experience

Perpetual Traffic

Marketing School - Digital Marketing and Online Marketing Tips

The Game with Alex Hormozi

The Diary Of A CEO with Steven Bartlett

The Product Boss Podcast

My First Million

Huberman Lab

Marketing Against The Grain

The Dr. Gabrielle Lyon Show

Build with Leila Hormozi