Kris Dehnert is a serial entrepreneur and has been making money online since 2008. 

Having experience in multiple industries such as sports, hard goods, affiliate marketing, restaurants, apparel, consulting, cannabis, etc., Kris has a wealth of knowledge regarding business infrastructure, creative marketing, networking, and sales strategies. 

He is currently the CEO and co-founder of Dugout Mugs, which makes baseball bat barrels into collectible barware. 

Dugout is currently an Inc 5000 company for the past three years, surpassed $40 million in sales, distributed internationally, and is one of the fastest growing licensees in Major League Baseball.

In This Conversation We Discuss:

• [00:45] Intro
• [02:00] The man behind the idea of Dugout Mugs
• [03:16] Reaching out to a potential business partner
• [04:28] Let the audience see the product for themselves
• [05:08] Using relevance to pique people’s interests 
• [05:52] Catering to people’s behavior on social media
• [06:30] Partners don’t co-exist in the same lane
• [07:19] Showing what you can bring to the table as partner
• [08:33] Build to where you’re going
• [09:07] The importance of licensing for custom products
• [09:55] The power of networking
• [10:27] Cutting through the noise with paid ads
• [10:53] Getting & selling to as many customers as you can
• [11:28] Leveraging your email lists
• [12:15] Making the most out of UGC and reviews
• [16:57] Staying aligned with your morals and goals
• [17:54] The downside of being blinded by greed and money
• [18:19] Building and keeping a healthy work culture
• [19:47] Focusing on one task and outsourcing the rest
• [20:33] Reflecting on your skills & your role in the team
• [21:35] Doing what you like with the right people
• [22:24] Happiness over money 
• [23:10] Defining what success means to you
• [24:22] Reflection & alignment makes decision-making easier
• [24:58] Where to check out Dugout Mugs

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Personalized premium baseball bat-themed barware to enjoy the game dugoutmugs.com/
• Follow Kris Dehnert linkedin.com/in/krisdehnert/
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
  Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

If you’re enjoying the show, we’d love it if you 

left Honest Ecommerce a review on Apple Podcasts

. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!