Welcome to eCommerce Fastlane! As Q4 ramps up, Shopify brands face mounting challenges: acquisition costs are climbing, and customer expectations keep rising.How do you keep growing—in conversions, loyalty, and lifetime value—without getting bogged down by AI hype or generic advice?Today, I’m joined by Greg Tull, Director of Marketing at <a href="https://ecommercefastlane.com/recommends/classyllama/">Classy Llama</a>. With nearly two decades of eCommerce expertise, Greg’s team is all about practical wins—grounded, data-driven strategies and real-world customer experience solutions for scaling on Shopify Plus.Whether you’re gearing up for BFCM or just looking to build stronger customer relationships this season, you’ll discover simple, actionable ways to harness AI, design friction-free journeys, and deepen loyalty beyond the first sale. Let’s dive in. Reach out to us! We welcome questions and comments about this episode. Connect with us <a href="https://ecommercefastlane.com/contact/">here</a> or through our socials — your feedback is always welcome.<ul><li><a href="https://twitter.com/stevenhutt">Twitter</a></li><li><a href="https://www.linkedin.com/in/shutt/">LinkedIn</a></li><li><a href="https://www.facebook.com/thrivingwithshopify">Facebook</a></li></ul>For more ecommerce, marketing, and growth strategies, check out the <a href="https://ecommercefastlane.com/">eCommerce Fastlane Insights Blog</a>.

Welcome to eCommerce Fastlane! As Q4 ramps up, Shopify brands face mounting challenges: acquisition costs are climbing, and customer expectations keep rising. How do you keep growing—in conversions, loyalty, and lifetime value—without getting bogged down by AI hype or generic advice? Today, I’m joined by Greg Tull, Director of Marketing at Classy Llama. With nearly two decades of eCommerce expertise, Greg’s team is all about practical wins—grounded, data-driven strategies and real-world customer experience solutions for scaling on Shopify Plus. Whether you’re gearing up for BFCM or just looking to build stronger customer relationships this season, you’ll discover simple, actionable ways to harness AI, design friction-free journeys, and deepen loyalty beyond the first sale. Let’s dive in. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Welcome to eCommerce Fastlane! As Q4 ramps up, Shopify brands face mounting challenges: acquisition costs are climbing, and customer expectations keep rising.How do you keep growing—in conversions, loyalty, and lifetime value—without getting bogged down by AI hype or generic advice?Today, I’m joined by Greg Tull, Director of Marketing at <a href="https://ecommercefastlane.com/recommends/classyllama/" rel="noopener noreferrer">Classy Llama</a>. With nearly two decades of eCommerce expertise, Greg’s team is all about practical wins—grounded, data-driven strategies and real-world customer experience solutions for scaling on Shopify Plus.Whether you’re gearing up for BFCM or just looking to build stronger customer relationships this season, you’ll discover simple, actionable ways to harness AI, design friction-free journeys, and deepen loyalty beyond the first sale. Let’s dive in. Reach out to us! We welcome questions and comments about this episode. Connect with us <a href="https://ecommercefastlane.com/contact/" rel="noopener noreferrer">here</a> or through our socials — your feedback is always welcome.<ul><li><a href="https://twitter.com/stevenhutt" rel="noopener noreferrer">Twitter</a></li><li><a href="https://www.linkedin.com/in/shutt/" rel="noopener noreferrer">LinkedIn</a></li><li><a href="https://www.facebook.com/thrivingwithshopify" rel="noopener noreferrer">Facebook</a></li></ul>For more ecommerce, marketing, and growth strategies, check out the <a href="https://ecommercefastlane.com/" rel="noopener noreferrer">eCommerce Fastlane Insights Blog</a>.&nbsp;

Winning The Checkout: Real-World eCommerce Fixes that Convert Customers and Build Loyalty

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey—from eBay Power Seller shipping products myself to Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with the teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building and scaling my own businesses taught me what actually works when your money and reputation are on the line. That combination—insider access plus real operator experience—gives you a perspective you won't find anywhere else.

Since 2016, eCommerce Fastlane has delivered over 420 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I sit down with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.

You'll discover how to leverage emerging tech without losing what makes your brand unique, and you'll hear real founder stories—including lessons from my own journey and insights from 400+ industry leaders who've been exactly where you are.

This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.

Ready to grow smarter, not just faster? Join 30,000+ merchants in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."

Steve Hutt
DTC Founder | Podcast Host

Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com

Business

Entrepreneurship

Marketing

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth. I'm Steve Hutt, and I've lived every level of the ecommerce journey—from eBay Power Seller shipping products myself to Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with the teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more. Here's what makes this podcast different: I've been on both sides of the table. 6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building and scaling my own businesses taught me what actually works when your money and reputation are on the line. That combination—insider access plus real operator experience—gives you a perspective you won't find anywhere else. Since 2016, eCommerce Fastlane has delivered over 420 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I sit down with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages. Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty. You'll discover how to leverage emerging tech without losing what makes your brand unique, and you'll hear real founder stories—including lessons from my own journey and insights from 400+ industry leaders who've been exactly where you are. This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage. Ready to grow smarter, not just faster? Join 30,000+ merchants in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify." Steve Hutt DTC Founder | Podcast Host Find Us Online Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey—from eBay Power Seller shipping products myself to Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with the teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt &amp; Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building and scaling my own businesses taught me what actually works when your money and reputation are on the line. That combination—insider access plus real operator experience—gives you a perspective you won't find anywhere else.

Since 2016, eCommerce Fastlane has delivered over 420 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I sit down with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.

You'll discover how to leverage emerging tech without losing what makes your brand unique, and you'll hear real founder stories—including lessons from my own journey and insights from 400+ industry leaders who've been exactly where you are.

This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.

Ready to grow smarter, not just faster? Join 30,000+ merchants in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."

Steve Hutt
DTC Founder | Podcast Host

Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com

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Winning The Checkout: Real-World eCommerce Fixes that Convert Customers and Build Loyalty

Winning The Checkout: Real-World eCommerce Fixes that Convert Customers and Build Loyalty

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