The Andrew Faris Podcast

With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own

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There's just no one else quite like Isaac Medeiros that I know of in ecommerce. With a team of a ~dozen creators, 16 freelance scriptwriters, multiple YouTube & TikTok accounts, and now a Discord channel, Isaac has taken the content-driven approach to DTC to a whole different level.

The result: a fast-growing, profitable DTC brand with a PNL that doesn't look like any others I know of in the space.

I chatted with Isaac about what it really takes to build a machine like the one he has–and whether or not other brands should seek to copy his model (on this question, his answer may surprise you).

EPISODE HIGHLIGHTS

  • [02:01] Isaac gives an overview of Mini Katana
  • [03:17] Overview of Mini Katana's approach to YouTube organic
  • [05:21] Mini Katana’s approach to generating first-party data
  • [07:04] How Isaac got into organic social growth (Exploring his foolproof TikTok model)
  • [09:11] Using Customer feedback to your advantage (iterate & innovate)
  • [10:30] How Isaac solidified his cornerstone strategy for organic reach
  • [13:55] Using TikTok for initial organic growth & pivoting to YouTube
  • [16:30] Orchestrating a successful YouTube launch for your brand
  • [19:53] Isaac shares his high-level tactics for growing on TikTok & YouTube
  • [21:46] Isaac breaks down Mini Katana’s Team
  • [24:28] Why Isaac's strategy isn't feasible for most brands (And what you should do instead)
  • [29:02] What's next for Mini Katana?

    • Places to follow up with Isaac:

    Follow Isaac on Twitter: www.twitter.com/theisaacmed

    Visit the Mini Katana Store: https://minikatana.com/
    Visit the Mini Katana Youtube: https://www.youtube.com/@MiniKatanaStore
    Visit the Mini Katana TikTok: https://www.tiktok.com/@mini.katana
    Mini Katana's Second TikTok video ever: https://www.tiktok.com/@mini.katana/video/6884345688302357766

    Places to follow up with Andrew:

    Twitter: @andrewjfaris

    Email: [email protected]
    Work with me: www.ajfgrowth.com

    Music Intro: "Tell Me Mama" by The Devious Means

    Music Outro: "Rusty Little Scissors" by The Devious Means

    ...more
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    The Andrew Faris PodcastBy Andrew Faris
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