Today on Wolfie's World, <a href="https://instagram.com/wolffrunner" rel="noopener noreferrer" target="_blank">Brian</a> analyzes gear as persona versus gear as performance.For years, gear was optimized for performance and brands were built around products. Now, brands are emerging that appeal to the personas we're all building out on the ultratrail.Wolfie works through the 'running as self expression' list of brands and breaks down the movement.---- Partners ----<a href="https://wylder.cc" rel="noopener noreferrer" target="_blank">Wylder</a> - Host and find Run Clubs, schedule public and private group runs<a href="https://bit.ly/3EfqsCH" rel="noopener noreferrer" target="_blank">Naked Sports Innovations</a> - the worlds best hydration belt<a href="https://bit.ly/4jgpc2h" rel="noopener noreferrer" target="_blank">TMRW Coffee</a> - Code Borderlands for 20% off<a href="https://bit.ly/4jAffNe" rel="noopener noreferrer" target="_blank">Salt Lake Footshills Trail Races</a>. Salt Lake City, UT - May 31, 2025<a href="https://pathprojects.com/borderlands" rel="noopener noreferrer" target="_blank">PATH Projects</a> - My favorite running shorts, Borderlands10 for 10% off.----<a href="https://borderlands.cc" rel="noopener noreferrer" target="_blank">Borderlands.cc</a> | <a href="https://Instagram.com/runborderlands" rel="noopener noreferrer" target="_blank">Instagram</a>----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Today on Wolfie's World, Brian analyzes gear as persona versus gear as performance. For years, gear was optimized for performance and brands were built around products. Now, brands are emerging that appeal to the personas we're all building out on the ultratrail. Wolfie works through the 'running as self expression' list of brands and breaks down the movement. ---- Partners ---- Wylder - Host and find Run Clubs, schedule public and private group runs Naked Sports Innovations - the worlds best hydration belt TMRW Coffee - Code Borderlands for 20% off Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025 PATH Projects - My favorite running shorts, Borderlands10 for 10% off. ---- Borderlands.cc | Instagram ---- Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

Today on Wolfie's World, <a href="https://instagram.com/wolffrunner" rel="noopener noreferrer">Brian</a> analyzes gear as persona versus gear as performance.For years, gear was optimized for performance and brands were built around products. Now, brands are emerging that appeal to the personas we're all building out on the ultratrail.Wolfie works through the 'running as self expression' list of brands and breaks down the movement.---- Partners ----<a href="https://wylder.cc" rel="noopener noreferrer">Wylder</a> - Host and find Run Clubs, schedule public and private group runs<a href="https://bit.ly/3EfqsCH" rel="noopener noreferrer">Naked Sports Innovations</a> - the worlds best hydration belt<a href="https://bit.ly/4jgpc2h" rel="noopener noreferrer">TMRW Coffee</a> - Code Borderlands for 20% off<a href="https://bit.ly/4jAffNe" rel="noopener noreferrer">Salt Lake Footshills Trail Races</a>. Salt Lake City, UT - May 31, 2025<a href="https://pathprojects.com/borderlands" rel="noopener noreferrer">PATH Projects</a> - My favorite running shorts, Borderlands10 for 10% off.----<a href="https://borderlands.cc" rel="noopener noreferrer">Borderlands.cc</a> | <a href="https://Instagram.com/runborderlands" rel="noopener noreferrer">Instagram</a>----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.

[Wolfie’s World] Running Gear: Performance or Persona?

Borderlands Trail and Ultra Running is a storytelling podcast for ultra runners who love this sport deeply, the iconic races, the legendary athletes, the gear, and the culture that makes all of it worth caring about.

Hosted by Josh Rosenthal, founder of Borderlands Trail Running, this show exists to collect the ultra running stories that define the sport, from spending a day at Laz Lake's home to deep conversations with Scott Jurek, Dean Karnazes, Camille Herron, and the everyday runners doing extraordinary things out on the trails.

This podcast covers the full world of ultra and trail running: race coverage and analysis of marquee events including Western States Endurance Run and UTMB, honest trail running shoes reviews and ultra running gear breakdowns from someone who has tested 44 pairs over 6,000 miles, and big conversations about where the sport is headed, including what dirtbag runners bring to a sport that's growing fast.

This show gives ultra runners the stories, perspectives, and gear knowledge to go deeper into a sport they already love while celebrating what makes trail and ultra running unlike anything else.

We'll answer questions like:

- Who is Laz Lake, and why does everyone in ultra running revere him?
- What makes the Barkley Marathons the hardest race in the world?
- How does Western States Endurance Run work, and why is it so hard to get in?
- What are the best trail running shoes and ultra running gear right now?
- Who are the greatest ultra runners of all time?
- What does dirtbag running culture actually mean?
- How is ultra running changing, and is that a good thing?
- What does it take to run a 100 mile ultra marathon?
- What should ultra runners eat during training and on race day?

If you want the stories, the gear, and the culture that make ultra and trail running the most addictive sport on earth, you're in the right place.

Sports

Health & Fitness

Wilderness

Running

Borderlands Trail and Ultra Running is a storytelling podcast for ultra runners who love this sport deeply, the iconic races, the legendary athletes, the gear, and the culture that makes all of it worth caring about. Hosted by Josh Rosenthal, founder of Borderlands Trail Running, this show exists to collect the ultra running stories that define the sport, from spending a day at Laz Lake's home to deep conversations with Scott Jurek, Dean Karnazes, Camille Herron, and the everyday runners doing extraordinary things out on the trails. This podcast covers the full world of ultra and trail running: race coverage and analysis of marquee events including Western States Endurance Run and UTMB, honest trail running shoes reviews and ultra running gear breakdowns from someone who has tested 44 pairs over 6,000 miles, and big conversations about where the sport is headed, including what dirtbag runners bring to a sport that's growing fast. This show gives ultra runners the stories, perspectives, and gear knowledge to go deeper into a sport they already love while celebrating what makes trail and ultra running unlike anything else. We'll answer questions like: - Who is Laz Lake, and why does everyone in ultra running revere him? - What makes the Barkley Marathons the hardest race in the world? - How does Western States Endurance Run work, and why is it so hard to get in? - What are the best trail running shoes and ultra running gear right now? - Who are the greatest ultra runners of all time? - What does dirtbag running culture actually mean? - How is ultra running changing, and is that a good thing? - What does it take to run a 100 mile ultra marathon? - What should ultra runners eat during training and on race day? If you want the stories, the gear, and the culture that make ultra and trail running the most addictive sport on earth, you're in the right place.

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[Wolfie’s World] Running Gear: Performance or Persona?

[Wolfie’s World] Running Gear: Performance or Persona?

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