Today on Wolfie's World, Brian analyzes gear as persona versus gear as performance.

For years, gear was optimized for performance and brands were built around products. Now, brands are emerging that appeal to the personas we're all building out on the ultratrail.

Wolfie works through the 'running as self expression' list of brands and breaks down the movement.

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Wylder - Host and find Run Clubs, schedule public and private group runs

Naked Sports Innovations - the worlds best hydration belt

TMRW Coffee - Code Borderlands for 20% off

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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Borderlands.cc | Instagram

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