The Art & Soul Show - Photography Podcast for Newborn and Family Photographers

Words of Wisdom: How Systems and Pricing Can Transform Your Business with Past Guests


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Whether you’re starting out as a photographer or you’re several years in and looking to grow your business, creating systems that work for you and setting prices that are sustainable can be transformative to your business. 

Today’s episode is a compilation of some of my favorite pieces of advice on systems, pricing, and profitability from previous guests Ang McCabe, Annemie Tonken, Colie James, Jane Goodrich, Jenna Henderson and Julie Christie. They’re sharing common mistakes when it comes to setting up your systems, how to handle raising prices and why profitability is more important than your specific “price”, and mindset shifts that will help you be successful.

And some of these guests will be our incredible teachers at the upcoming virtual 2022 Online Business Retreat for portrait photographers! If you’re ready to elevate your business through marketing, sales, systems, pricing, and more,  you can register at the link below!

What’s in this episode:

  • How learning the “business” side of a photography business can change your life (Ang McCabe) [00:00]
  • The biggest mistake most photographers make when setting up their systems (Colie James and Annemie Tonken) [02:00] [05:49]
  • Where to start with your CRM system (Colie James) [03:48]
  • Why a simple system, instead of overcomplicating your process, is more sustainable for your business (Annemie Tonken) [06:55]
  • How to keep up your confidence when changing your pricing (Jane Goodrich) [08:08] 
  • How to define your market position instead of comparing yourself to other photographers when starting out (Julie Christie) [09:23]
  • Why price doesn’t matter nearly as much as profit (Julie Christie) [12:30]
  • What mindset shifts you need to confidently raise your prices (Jenna Henderson) [15:38]

If you want to hear sage advice on systems and pricing from some incredible past guests, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/how-systems-and-pricing-can-transform-your-business-with-past-guests/

Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/

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The Art & Soul Show - Photography Podcast for Newborn and Family PhotographersBy Lisa DiGeso, The Milky Way

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