Work Less, Earn More

As online business owners, we all want to attract more traffic and generate leads without spending endless hours creating content or running ads. That’s why, I’m sitting down with SEO expert Faith Hanan to explore practical, no-fluff strategies that work—especially for those of us selling digital products.

We dive deep into the essentials of optimizing your main website pages and why thorough keyword research is the foundation of any successful SEO plan. Faith explains how understanding your customers' search behavior can transform your website into a traffic magnet.

If you’ve been wondering how to make your website work harder for you or how to use SEO to grow your business sustainably, this episode is packed with the insights you need.

Listen to the full episode to hear:

• How to set strategic page titles and meta descriptions that grab attention and rank higher.
• The smartest ways to use AI tools in your content creation without sacrificing authenticity.
• Actionable steps you can take today to build an SEO strategy that drives results.

FREE Resources to Grow Your Online Business:

• $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Learn more about Faith: https://faithhanan.com/
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, Gabe Cox and I dive into the power of networking and how to leverage live events effectively to grow your business. Over the years, I’ve learned that going into a networking event with clear objectives is key to making it a worthwhile experience. I talk about how important it is to know what you want to achieve beforehand, whether it’s meeting potential clients, collaborating with other professionals, or simply learning from others in your industry.

We also discuss the critical role of follow-up after an event. It's not just about exchanging business cards—it’s about building relationships that last beyond the conference or meeting. I share some of the methods I’ve used to stay in touch with people and keep those connections alive.

Drawing from our experiences at conferences like ConvertKit's Craft and Commerce, we offer actionable advice on how to prepare for networking events, how to engage meaningfully with others during the event, and how to use tools like business cards, lead magnets, and follow-up emails to stay top of mind. Whether you’re new to networking or looking to refine your approach, this episode is packed with practical tips that can help you maximize your impact and grow your business.

Listen to the full episode to hear:

• Actionable advice on building lasting connections after the event is over
• Strategies for maximizing your impact and growing your business through networking
• How to effectively use business cards, lead magnets, and other tools for networking
• The importance of setting clear objectives before attending networking events

FREE Resources to Grow Your Online Business:

• CFT Workshop: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

As the year comes to a close, it’s the perfect time to set yourself up for success in the months ahead. In this episode, I’m sharing three key steps to help you start the new year strong.

While the calendar might inspire fresh beginnings, I believe that every day offers a chance to reset and refocus. That’s why I’ve broken things down into simple, actionable steps: setting realistic annual goals, getting organized, and establishing boundaries.

I’ll guide you through how to approach each step thoughtfully—focusing on creating clear, actionable strategies rather than vague resolutions that don’t stick. You’ll hear practical advice to help you stay on track, whether it’s in your personal life or your business.

So, grab a cup of coffee (or tea!) and let’s dive in!

Listen to the full episode to hear:

• How to set realistic annual goals that you’ll actually achieve.
• Practical tips for staying organized and on top of your priorities.
• The importance of establishing boundaries for a more balanced life.
• An introduction to Startup Society and how it can help you grow your business.

FREE Resources to Grow Your Online Business:

• Check out Startup Society: http://startupsociety.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, I explore how podcasting can be a powerful tool for growing your business. I’m joined by Stefanie Gass, a podcasting expert who shares her incredible journey from network marketing to becoming a seven-figure CEO—all through the strategic use of long-form content.

We dive into why podcasts outperform social media and paid advertising when it comes to building meaningful connections and scaling sustainably. Stefanie opens up about how a dream inspired her to start her podcast and how it transformed her business, allowing her to reduce time spent on social media while increasing revenue.

Together, we break down the essentials of choosing the right platform—whether it’s podcasting, blogging, or YouTube—and why starting simple can be the smartest move. Stefanie also shares actionable advice on creating a sustainable sales funnel, leveraging organic marketing strategies, and monetizing effectively.

Listen to the full episode to hear:

• Why long-form content is more effective than social media or paid ads.
• How to start a podcast on a budget.
• Stefanie’s inspiring story of growth and transformation.
• Key steps to building a sales funnel and monetizing a podcast.

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Learn more about Stefanie Gass: https://stefaniegass.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, I’m excited to bring on Gabe Cox, a success coach at 100K Mastermind, to talk about something that can make a huge difference in your business—choosing the right software. As someone who’s built an online business and coached countless entrepreneurs, I know how overwhelming it can be to decide which platforms will truly support your goals. Gabe and I break it all down for you, sharing our own experiences and insights on what works and what doesn’t.

We’ll cover the best software options for hosting online courses, managing your email list, handling project management, and more. There’s no one-size-fits-all, so we talk about the pros and cons of the most popular platforms and how to choose the tools that will save you time, streamline your business, and help you scale.

Listen to the full episode to hear:

• The top software platforms I use (and love) for hosting online courses
• What Gabe recommends for running a smooth and efficient online business
• The key features you should look for in your software
• How to avoid the common mistakes people make when choosing tech

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In today’s episode, I’m chatting with digital product expert Monica Froese. Monica shares how she transitioned from corporate America to launching over 250 digital products, building a thriving online business in the process. We dive into some really valuable topics, like the role of a customer journey in a digital shop, strategies for optimizing average order value, and the benefits of repurposing content. Monica also gives us a behind-the-scenes look at her email marketing strategy and highlights why consistent selling is so crucial for success.

Listen to the full episode to hear:

• How Monica transitioned from corporate America to launching over 250 digital products.
• Strategies for creating a customer journey that drives sales in a digital shop.
• Tips for increasing average order value and repurposing content effectively.
• Insights into Monica’s email marketing strategy and the importance of consistent selling.

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Learn more about Monica Froese: https://monicafroese.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In today’s episode, I’m diving into why I’m radically changing my business model for 2025. Reflecting on the five tactics I shared back in Episode 250, I explore how these strategies have evolved in response to the rapid advancements in AI and the shifting demands of the online business world. To stay relevant and continue serving my audience effectively, I’ve identified three major shifts I’m making in my business.

I’ll explain why I’m moving from signature offers to creating fresh, dynamic offers more frequently, prioritizing live, interactive programs over pre-recorded courses, and introducing more done-for-you products with educational upsells. These changes are all about meeting the growing demand for real-time learning and connection while providing solutions that truly empower my customers.

If you’re wondering how to adapt your own strategies to thrive in this AI-driven era, this episode is packed with actionable insights. Don’t forget to check out Episode 250 for the original tactics, and if you enjoy today’s episode, I’d love for you to subscribe and leave a review!

Listen to the full episode to hear:

• Why I’m making BOLD changes to my business model for 2025.
• How AI is reshaping online business strategies and opportunities.
• The shift from signature offers to fresh, dynamic products.
• Why live, interactive programs are replacing pre-recorded courses.

FREE Resources to Grow Your Online Business:

• Watch the breakdown of my 100K funnel: https://gillianperkins.com/breakdown

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I’m tackling a question I’ve been hearing a lot lately: are webinars still an effective way to sell online courses? Webinars have been a cornerstone of many online businesses for years, but as the digital landscape evolves, it’s worth taking a closer look at whether they’re still delivering the results we want.

I’ll be sharing my personal experiences with webinars—what’s worked, what hasn’t, and how I’ve adapted over time. I’ll also talk about some of the trends I’m seeing in the industry and offer actionable advice to help you make your webinars more successful. From building trust with your audience to highlighting the real benefits of your course, I’ll cover the key factors that can make or break your webinar strategy.

If you’ve been wondering whether webinars are still the right tool for your business—or how to make them work better for you—this episode has all the answers. Let’s dive in!

Listen to the full episode to hear:

• Gillian’s personal experiences with running webinars—and what’s changed over the years.
• The latest trends in the online course industry and how they impact webinar success.
• Practical tips for building trust and connection with your audience during webinars.
• Solutions to common webinar challenges, like timing and engagement.

FREE Resources to Grow Your Online Business:

• The 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential. Gabe and I discuss how YouTube’s algorithm and monetization options can help you generate passive visibility and income, while podcasting excels at fostering deeper connections with a smaller, more dedicated audience. If you’re wondering which platform is right for you or how to get started, tune in for practical tips and insights into the initial growth and lasting benefits each platform offers.

Listen to the full episode to hear:

• How podcasting and YouTube compare in terms of discoverability, searchability, and audience growth potential.
• Why YouTube’s algorithm and monetization features can create more passive visibility and income.
• The unique strength of podcasting in building deeper, more loyal audience connections.
• Practical tips on getting started with YouTube and maximizing early growth on both platforms.

FREE Resources to Grow Your Online Business:

• YouTube Workshop: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I was inspired by the mindset and perseverance that helped her overcome obstacles and turn her vision into reality. Katie also opened up about her decision to step away from Pudge and how she’s since transitioned to coaching other entrepreneurs. Our conversation is full of valuable insights for anyone looking to bring a product to market or navigate their own entrepreneurial path. I can’t wait for you to hear Katie’s story and the lessons she’s learned along the way!

Listen to the full episode to hear:

• Katie’s journey of creating and growing a successful baby and childcare brand, Pudge.
• The mindset shifts and perseverance needed to overcome entrepreneurial challenges.
• Practical advice on bringing a product to market and navigating the obstacles along the way.
• Insights into Katie’s transition from running her brand to coaching other entrepreneurs.

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins