Work Less, Earn More

In this episode, I’m diving into the world of Meta ads including Facebook and Instagram ads with Meta ads strategist Kwadwo Sampany-Kessie. Kwadwo has a unique approach to running ads focusing not just on individual campaigns but on optimizing entire funnels and business strategies for long-term success.

We’ll talk about how he got into this field, the biggest mistakes advertisers make, and his Olympic Gold Framework for maximizing ad performance. Plus we’ll cover current trends, the key metrics you need to understand, and how to know when it’s time to hire an ads manager versus running ads yourself.

If you want to make your ads more profitable and scalable this episode is packed with insights you won’t want to miss!

Listen to the full episode to hear:

• The biggest mistakes people make when running Meta ads
• Kwadwo’s Olympic Gold Framework for optimizing ad performance
• Key metrics to track for more profitable and scalable ads
• How to decide whether to hire an ads manager or run ads yourself

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Learn more about Kwadwo: https://theartofonlinebusiness.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I’m diving into how automation can help you work smarter and not harder by streamlining your business processes and increasing profitability. I’ll break down what automation really means, dispel common myths, and share real-world examples of how you can use automation in marketing, sales, customer onboarding, operations, project management, and customer support.

I’ll also talk about how to balance automation with a personal touch so you can improve efficiency without losing the human connection that keeps customers engaged. 

Listen to the full episode to hear:

• The biggest misconceptions about automation and the truth behind them
• How automation can improve both your customer experience and bottom line
• Practical ways to implement automation in different areas of your business
• How to avoid common pitfalls and keep your brand feeling personal

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I introduce the powerful 80/20 rule, also known as Pareto's Principle, to help you work less and achieve more. I share my personal journey of transforming my business by focusing on tasks that drive the most results and explain how this principle can revolutionize your productivity. I dive into identifying key drivers in your business, prioritizing high-impact tasks, and strategies to avoid getting trapped in busy work. I also provide actionable questions and exercises to help you pinpoint the most effective activities for business growth. Tune in to discover practical tips for leveraging your strengths and optimizing your workflow to maximize your success.

Listen to the full episode to hear:

• How the 80/20 rule can help you work less while achieving more
• The key to identifying high-impact tasks in your business
• Strategies to avoid getting stuck in busywork
• Practical exercises to boost productivity and maximize success

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Use code “WORKLESS” for 30% off at The Startup Shop: https://startupsociety.shop/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I’m sharing my top sales funnel strategy to help you grow your business and increase conversions. Inspired by my conversation with Jacques Hopkins on The Online Course Show, I break down my phased approach to YouTube call-to-action strategies, designed to maximize views and seamlessly guide viewers into my sales funnel.

I’ll walk you through how I nurture relationships with my audience using opt-in offers, webinars, mini-courses, and email sequences. Plus, I’ll highlight some of the biggest mistakes entrepreneurs make like selling products no one wants, having unclear marketing messages, and struggling with visibility.

You’ll also get an inside look at my core programs, including Startup Society, Validate, 100K Mastermind, and Creator Fast Track, and how they fit into my overall funnel strategy.

If you're looking to build a powerful sales funnel and leverage YouTube for business growth, this episode is packed with actionable insights you won’t want to miss!

Listen to the full episode to hear:

• How to structure an effective sales funnel
• The best call-to-action strategies for YouTube
• How to avoid common marketing mistakes
• The role of opt-ins, webinars, and email sequences in conversions

FREE Resources to Grow Your Online Business:

• Learn more about Jacques: https://www.theonlinecourseguy.com
• My YouTube Workshop: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I sit down with Jacques Hopkins on The Online Course Show podcast to talk all about YouTube growth strategies. Whether you're just starting out and working toward your first 100 subscribers or looking to scale to hundreds of thousands, we cover the key strategies, content quality, and posting frequency that can help you succeed. We also dive into why YouTube is the best platform for content marketing and the impact of long-form versus short-form content.

If you're ready to get started or take your YouTube channel to the next level, this episode is for you!

Listen to the full episode to hear:

• How to grow from 0 to 100 subscribers—and beyond
• The best content strategy for different stages of channel growth
• How often you should post for maximum results
• The impact of long-form vs. short-form content on your channel’s success

FREE Resources to Grow Your Online Business:

• Listen to Jacques’ podcast: https://www.theonlinecourseguy.com/podcasts/the-online-course-show
• The YouTube Workshop: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

I’ve been working on something new behind the scenes, and I’m finally pulling back the curtain. Over the past few months, I’ve been building a brand-new digital product shop, The Startup Shop. In this episode, I’ll walk you through the entire process, from choosing the right platform to designing digital products, and handling unexpected expenses.

I’ll also share how the online education space is evolving and why that played a big role in my decision to start this new project. If you’re thinking about creating your own online business or expanding your digital product offerings, this episode will help you avoid common pitfalls, set up efficiently, and launch with confidence.

Plus, I’ll give you a sneak peek at my launch plan, including special promotions and discounts available during launch week, starting Monday, February 24th!

Listen to the full episode to hear:

• The step-by-step process of building The Startup Shop, from choosing a platform to designing digital products
• The unexpected challenges and expenses that came up and how I handled them
• How shifts in the online education space influenced my decision to launch this new business
• My launch strategy, including special promotions and discounts available during launch week

FREE Resources to Grow Your Online Business:

• Join The Startup Shop waitlist: https://www.gillianperkins.com/shop
• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Graphic design by Emily Banks: http://emilybankscreative.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I sit down with Kendra James Anderson, a financial expert who specializes in empowering women-owned businesses and entrepreneurs. Kendra breaks down the essential roles of bookkeepers, accountants, and CFOs—helping you understand exactly who you need on your team and why. She also shares invaluable tips on keeping your financial records clean and organized, so you can make smarter decisions for your business. Tune in to learn practical strategies that will help you manage your money more confidently and grow your business with financial clarity!

Listen to the full episode to hear:

• The key differences between bookkeepers, accountants, and CFOs, and when you need each one.
• Why keeping accurate financial records is essential for your business's success.
• Practical tips for managing your business finances with confidence and clarity.
• How to build a financial team that supports the growth of your women-owned business.

FREE Resources to Grow Your Online Business:

• Learn more about Kendra: https://thefinancefemme.com/
• The $100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Growing a YouTube channel doesn’t have to take hours of work every day. In this episode, I break down the 30-Minute Rule—a simple YouTube strategy designed for busy creators who want consistent growth without burnout. I share how I’ve applied this approach to build my own channel, focusing on strategic planning, efficient filming, and smart editing to make the most of limited time.

You’ll learn how to structure your daily 30-minute sessions, which tasks make the biggest impact, and when outsourcing might be the right move to accelerate your growth. Whether you're just starting out or looking to improve your workflow, this episode will help you stay consistent, grow your audience, and build a successful YouTube channel—even with a packed schedule.

Listen to the full episode to hear:

• How to grow your YouTube channel in just 30 minutes a day
• A step-by-step breakdown of the most impactful daily tasks
• When and how to outsource to maximize your growth
• The key elements of an effective YouTube strategy for busy creators

FREE Resources to Grow Your Online Business:

• YouTube Workshop: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In today's episode, I had the pleasure of chatting with Chelsi Jo, the creator of Systematize Your Life. Chelsi is a powerhouse entrepreneur who’s already built an incredible online business with her successful podcast, a multi-six-figure course business, and a thriving social media community. Now, she’s ready to tackle a new challenge: growing her presence on YouTube.

Chelsi reached out to me for advice on how to start and grow her YouTube channel strategically and efficiently. We had such a great conversation diving into the nitty-gritty of creating high-quality video content without getting overwhelmed. I shared my best tips for simplifying the process and making sure every piece of content works hard to grow her channel.

If you’re just starting out on YouTube or looking to take your channel to the next level, this episode is packed with actionable advice to help you streamline your process and see real results.

Listen to the full episode to hear:

• Chelsi Jo’s journey to building a multi-six-figure business and why she’s adding YouTube to her strategy
• Proven strategies for creating engaging, high-quality videos efficiently
• Practical tips for optimizing your YouTube channel for growth and visibility
• How to repurpose your content across platforms for maximum impact

FREE Resources to Grow Your Online Business:

• Learn more about Chelsi Jo: https://chelsijo.co/syl

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

If you’re a solopreneur, it might feel impossible to imagine the day when you’ll hire a team to help run your business. I know exactly how that feels—I’ve been there too. But as my business grew, I learned a lot about what it takes to build a team and, just as importantly, how to pay them.

In this episode, I’m sharing my journey from being a one-woman show to leading a team of 10. I’ll walk you through the pros and cons of different compensation models—hourly pay, retainers, salaries, and project-based payments—and reveal the lessons I’ve learned along the way. Plus, I’ll share how shifting to project-based payments transformed my team’s efficiency and helped us work smarter, not harder.

Whether you’re dreaming of hiring your first team member or managing a growing group, I’ll give you practical tips to create a compensation strategy that fits your business and supports your goals.

Listen to the full episode to hear:

• The pros and cons of different compensation models, including hourly pay, retainers, salaries, and project-based payments.
• My personal journey from solopreneur to leading a team of 10—and the lessons I learned along the way.
• Why switching to project-based payments transformed my team’s efficiency and productivity.
• Practical advice for choosing the best compensation strategy for your business, no matter its size.

FREE Resources to Grow Your Online Business:

• Check out Startup Society: http://startupsociety.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins