Work Less, Earn More

In this episode, I’m diving into some big questions online entrepreneurs are asking about the impact of AI and all the free content flooding the internet. I’ll be sharing strategies to help you keep your business profitable—from leveling up your marketing skills to adding a personal touch, like coaching and community, to your digital products. We’ll also explore how offering tools and done-for-you resources can help you meet market needs and diversify your income. Join me for practical insights on how to adapt and thrive in your online business for the long haul.

Listen to the full episode to hear:

• How to stay profitable as an online entrepreneur despite the rise of AI and free content
• Key ways to improve your marketing skills for a competitive edge
• Adding value to digital products with personal elements like coaching and community
• New ideas for diversifying income by selling tools and done-for-you resources

FREE Resources to Grow Your Online Business:

• The 100K Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In today’s episode, I sit down with Josh Haynam, the co-founder of Interact, a $3 million/year software company that’s revolutionizing how businesses generate leads through online quizzes.

Josh and I dive deep into how he bootstrapped Interact from the ground up (without outside funding) and scaled it to seven figures. He shares his journey from a struggling entrepreneur to building a thriving software company that helps businesses create engaging quizzes to attract and convert leads.

We also talk about why quizzes are such powerful tools for lead generation and how you can use them to grow your email list and increase sales. Plus, we explore how artificial intelligence is transforming the quiz creation process, making it easier than ever to craft personalized and effective quizzes for your audience.

If you’re an entrepreneur looking to generate more leads, or if you’re interested in the intersection of AI and marketing, this episode is packed with valuable insights that you won’t want to miss.

Listen to the full episode to hear:

• How Josh bootstrapped Interact to $3M/year without investors
• Why quizzes are a game-changer for lead generation and audience engagement
• Practical strategies for building quizzes that convert
• How AI is shaping the future of quiz creation

FREE Resources to Grow Your Online Business:

• The $100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in
• Learn more about Josh: https://www.tryinteract.com/blog/author/josh-haynam/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, Gillian Perkins is joined by success coach Gabe Cox to explore why YouTube remains the top platform for audience growth in 2025. They discuss how YouTube’s unique features, including its powerful algorithm and the lasting value of video content, make it an unbeatable tool for building an engaged audience. Whether you're new to YouTube or looking to grow your existing channel, they provide practical tips to get started, even with limited time or resources.

Listen to the full episode to hear:

• Learn the key advantages that set YouTube apart from other platforms, especially for long-term audience growth.
• Discover how video allows for deeper engagement and connection with your audience compared to other forms of content.
• Insights on how YouTube’s algorithm can work in your favor, helping your content get discovered by more people.
• Actionable advice on launching and growing your YouTube channel, even if you’re working with limited time, money, or equipment.

FREE Resources to Grow Your Online Business:

• 3 SECRETS TO REACH 1,000 SUBSCRIBERS AND GET MONETIZED IN JUST 3 MONTHS: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets.

She also opens up about the challenges of rapid growth, from managing inventory to balancing her time as a student entrepreneur. Now focusing on online business, Mallory talks about the power of aligning your business with your personal values, creating multiple revenue streams, and avoiding burnout by prioritizing non-negotiables and building a supportive team.

You’ll also hear her tips for using Instagram to grow a business and how to strike the right balance between different types of content to keep your audience engaged.

Listen to the full episode to hear:

• How to avoid burnout by setting personal non-negotiables and building a supportive team.
• Mallory's approach to starting and scaling a business through community building and small-scale product testing.
• The importance of aligning business models with personal values to create sustainable, fulfilling growth.
• Practical tips for using Instagram to grow your business and keep your audience engaged with balanced content strategies.

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Learn more about Mallory: https://malloryrowan.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

If you’ve been struggling to get your emails opened, you're not alone. That's exactly what we’re diving into in today’s episode! I’m sitting down with certified conversion copywriter Megan Wisdom to uncover some powerful strategies to boost your email open rates and drive engagement.

In our conversation, Megan shares insider tips on how to write irresistible subject lines that practically beg to be opened, the role AI is playing in modern email marketing, and how to keep your email list healthy for better deliverability. Plus, she’s got some tried-and-true advice for standing out in a crowded inbox and turning subscribers into loyal fans.

Whether you’re a seasoned email marketer or just getting started, you’ll walk away from this episode with actionable insights to improve your email strategy and start seeing real results.

Listen to the full episode to hear:

• Proven tactics to craft attention-grabbing subject lines that increase open rates.
• The impact of AI on email marketing and how to leverage it effectively.
• Best practices for managing your email list to improve deliverability.
• Practical tips for making your emails stand out and engaging your subscribers.

FREE Resources to Grow Your Online Business:

• The 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in
• Learn more about Megan: https://meganwisdom.com/about

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, Gabe Cox and I dive into a challenge so many of us face—feeling overwhelmed when running a small business or managing a minimal team. We discuss how to prioritize, simplify, and delegate tasks to boost productivity. I share my personal system for keeping my business on track, including how I use the 12-week year framework for goal-setting and tools like Asana and Google Calendar for weekly planning. We also talk about the importance of having a clear vision and structured plans to stay organized and reduce stress. Plus, I have a few tips for finding balance between work and life. Join us to learn practical ways to make your workday more productive and stress-free!

Listen to the full episode to hear:

• Strategies to prioritize, simplify, and delegate tasks for better productivity
• How I use the 12-week year system for goal-setting and weekly planning
• Tips on using tools like Asana and Google Calendar to stay organized
• Practical advice for balancing work and life

FREE Resources to Grow Your Online Business:

• My Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for taming your digital clutter and creating an efficient digital workspace. She provides practical tips for optimizing your schedule and making the most of your time. Additionally, Tracy shares insights on how to organize your business assets for maximum productivity and streamline your operations with effective processes. Throughout our conversation, Tracy offers a wealth of personal anecdotes, actionable tips, and tried-and-true strategies to help you streamline your business operations and reclaim your time. Whether you're drowning in digital files or struggling with time management, this episode is packed with insights that will help you take control and get organized.

Listen to the full episode to hear:

• How to develop a mindset that supports effective organization.
• Strategies for managing and organizing digital files efficiently.
• Practical tips for optimizing time management and scheduling.
• Insights on organizing business assets and streamlining operations.

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ 
• Learn more about Tracy: https://simplysquaredaway.com/bio/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some of my own strategies and experiences, such as creating a membership program, the importance of webinars, and how to structure them effectively. You’ll get valuable insights on how to start and grow an online business, make the most of your webinars, and turn leads into sales. 

Listen to the full episode to hear:

• Brian's journey from corporate employee to seven-figure entrepreneur
• Strategies for scaling online businesses and generating passive income
• Tips for creating and structuring effective webinars
• An introduction to my 100k Method and automated sales funnel strategies

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast series: https://www.gillianperkins.com/the-100k-method
• Listen to my interview with Brian: https://www.gillianperkins.com/blog/two-million-dollar-businesses-in-just-two-years

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-impact, empathetic coaching conversations that help sell premium programs priced at $1,000 or more. John also walks us through his six-step serve call framework and gives practical advice on staying authentic during sales calls. Plus, we hear some amazing success stories from his clients who have used this strategy to grow their businesses.

Listen to the full episode to hear:

• How to use free "serve calls" to sell high-ticket coaching programs
• John Meese’s six-step framework for running effective serve calls
• Tips for staying authentic and empathetic during sales conversations
• Real-life success stories of clients who grew their businesses using this strategy

FREE Resources to Grow Your Online Business:

• Grab your FREE Ebook from John: https://www.servetosellbook.com/perkins
• Learn more about John: https://johnmeese.com/
• Behind the scenes of my sales funnel: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goal. Plus, I’ll explain why building trust with lower-cost products is crucial for driving conversions to my higher-ticket offers.

Listen to the full episode to hear:

• The detailed plan and strategies I’m using to grow my digital brand to a million dollars in 2025.
• How I’m diversifying my income with coaching, membership, and online courses.
• The specific steps and calculations I’ve mapped out to reach my financial goals.
• Why building trust with affordable products is key to boosting sales of higher-priced offers.

FREE Resources to Grow Your Online Business:

• Here's the link to download the free "funnel math" calculator: https://gillianperkins.com/funnel-math/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins