Work Less, Earn More

In this episode, I’m covering the essential factors for crafting an authentic + PROFITABLE "About" page. 

Regardless of your business type, industry, or niche, your about page holds immense importance in landing sales on your website. When potential customers consider purchasing a product from your company, they want more than just information about features and benefits. They want to trust your company. 

That's where your about page comes into play. It acts as a platform for establishing trust and ensuring that your audience is on the same page as you. So, let’s get to work!

Listen to the full episode to hear:

• 5 factors you NEED to have on your about page
• Why your about page is your most important page on your website
• How you can craft your about page to drive more sales
• A crucial non-writing tip that will make or break your about page

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ 
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 

Instagram: @GillianZPerkins

In this episode I'm going to be sharing some of the most surprising lessons I learned from launching 100K Mastermind back in March. This two week promotion netted us over $160,000, making it our most successful launch yet. But, to be honest, the results of this launch exceeded my expectations. Listen to this episode to learn why I didn’t expect it to perform so well, and what we did that had a huge impact on our launch revenue.

Join us for this episode as we unpack the surprising lessons from my $164,464.40 launch. Gain valuable insights on the power of raising your prices, earning more while promoting less, and leveraging your time, and learn how these lessons can transform your business and lead to unprecedented success.

Listen to the full episode to hear:

• Why second launches tend to be the WORST
• The surprising effect of raising your prices
• How you can earn more even while promoting less
• How to leverage your time to maximize your earnings 
• How to make your next launch your most profitable yet

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ 
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I'm sharing five one-minute habits that have helped me save over 25 hours per week. These small yet effective habits have increased my productivity and helped me make the most out of each day. 

As a mom of five and a business owner, my life can be overwhelming at times. After the birth of my fifth baby, Ezra, seven months ago, I realized that I needed to find ways to optimize my time and eliminate unnecessary tasks to maintain a healthy work-life balance.

These five habits have been life-changing for me, and I'm excited to share them with you.

Listen to the full episode to hear:

• The five biggest time wasters I’ve faced (you might be surprised!)
• How I’ve overcome those time wasters
• Detailed explanation of each habit, including why it's effective and how to implement it
• Why it’s important to optimize your time (in your business and in life!)

Learn more about Gillian:

• Startup Society
• Small Business 101
• Get on the waitlist for VALIDATE
• Get in touch!
• Instagram: @GillianZPerkins

Resources:

• Get my Online Business 101 course for FREE

In today's episode, I want to share with you how I run my online business in just 20 hours per week, including a breakdown of exactly what I spend my time on, what my schedule looks like, and some of the key things that I don't do in my business that allow me to save a lot of time.

We often look at what we’re currently doing and think that this is the only way things can work. It’s hard to think outside the box and to have creative new ideas because we see how things are working together right now.

But when I look at my past, I can see that even though I didn’t know it was possible then, there was so much more than I imagined was possible.

And that’s why I’m sharing how I run my business in 2023, in 20 hours per week.

Listen to the full episode to hear:

• Why there isn’t as much competition for your online business as you might think
• A breakdown of how I spend my time from least to most (my answers might surprise you!)
• What tasks are outsourced to free up my time for bigger-picture work
• Why I batch tasks like recording the podcast and YouTube videos
• What I don’t do in my business that can save a ton of time

Learn more about Gillian:

• Startup Society
• Small Business 101
• Get on the waitlist for VALIDATE
• Get in touch!
• Instagram: @GillianZPerkins

Resources:

• How to Write a PROFIT PLAN for Your Business
• Free Profit Plan Worksheet
• The Eight Ways to Make Money Online EXPLAINED

It can be really difficult to stay focused on what you need to do to grow your business and profit when you’re constantly getting distracted by shiny new marketing tactics that people are trying to sell you.

There’s always going to be a new marketing strategy you could try to grow your business. Some of them might be really useful. Often, these are distractions from the fundamentals you need to do to actually grow your business. 

Building an online business and generating a lot of profit doesn’t have to be that complicated.

In fact, the basics can take you really far as long as you focus on executing those consistently.

Today, I’m going to guide you step by step through creating a straightforward plan for building a highly profitable business while working 20 hours per week or less.

This is a plan that will not only increase your profits but will also decrease your work hours. It’s a plan to work smarter, not harder. To work less, and profit more.

Listen to the full episode to hear:

• How clarifying the value your business brings to your customers will help you generate more and bigger sales
• Key questions to help you define your ideal customer’s psychographics and how your product addresses them
• The four things you need to generate sales
• How to eliminate, systematize, automate, and outsource so you can focus on the activities that really move the needle in your business

Learn more about Gillian:

• Free Profit Plan Worksheet
• Startup Society
• 3 Secrets to Reach 1000 Subscribers
• Small Business 101
• Get on the waitlist for VALIDATE
• Get in touch!
• Instagram: @GillianZPerkins

If you’re thinking about starting a YouTube channel, you have to know how the algorithm works. And you have to stay on top of how it’s changing.

If you don’t keep up with how the algorithm is evolving, you won’t be able to compete, you won’t be able to get your videos to rank or get them into viewers’ suggestions.

Today, I’m going to walk you through how the YouTube algorithm is working in 2023 and how you can work with it to get the maximum number of views on your videos and grow you channel as quickly as possible.

Listen to the full episode to hear:

• How the YouTube algorithm has evolved over the years
• The three things you want viewers to do on your videos
• The three algorithms you need to know about 

Learn more about Gillian:

• 3 Secrets to Reach 1000 Subscribers
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Get in touch!
• Instagram: @GillianZPerkins

When I Google “best passive income ideas,” the first result is an article from Bankrate.com titled “23 Passive Income Ideas to Help You Make Money in 2023.”

But if I keep scrolling through the search results, there are hundreds of similar articles from sites like SoFi, Nerd Wallet, Forbes and on and on and on.

As an online business writer, I’ve contributed my fair share to those search results as well. But lately, I’ve been increasingly frustrated by the echo chamber the internet has become.

When you make your living as a content creator, it doesn’t take long before you realize that the easiest way to make content that makes money is to repeat what has already been tested by others.

And the fact is, most of the people who write these articles about the best ways to make passive income, haven’t actually tested any of them themselves. 

In short, they don’t know what they’re talking about.

Which is why today, I’m recommitting to doing better, to thinking for myself, to saying what I actually think, and to telling the truth even when it might not be what you want to hear.

Because the truth is, when it comes to passive income, I actually have tested out a lot of these ideas and a lot of them are just not what they’re cracked up to be.

So with that commitment in mind, allow me to share with you what I actually think of those 23 passive income ideas to help you make money in 2023. 

Listen to the full episode to hear:

• The truth about two of the top passive income recommendations
• The good and the bad about investing in real estate
• “Passive” income streams that aren’t actually passive at all
• Investment strategies worth considering, and some that probably aren’t
• What really matters when it comes to choosing a passive income strategy

Learn more about Gillian:

• 100K Method Podcast Series
• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Get in touch!
• Instagram: @GillianZPerkins

Resources:

• 23 Passive Income Ideas To Help You Make Money In 2023, Bankrate
• Deconstructing My $72,000 Sales Funnel

Listen to your audience!

It's some of the most popular marketing advice out there. 

We're told it's the secret to creating content and products that our audience will eat up, and it sounds logical. Surely the easiest way to make people happy and get their attention in business is to give them what they want.

So we survey our email lists, chat with our customers via dm, study our YouTube comments, etc.  But there’s a dark side to listening to your audience. And that’s what I’m talking about today.

Listen to the full episode to hear:

• The biggest mistake people make when they listen too closely to their audience
• Why you DO want to listen to your audience when it comes to validating your ideas
• How to balance what the market wants and what you’re passionate about so you can make a living doing work you love

Learn more about Gillian:

• 100K Method Podcast Series
• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Get in touch!
• Instagram: @GillianZPerkins

The market for AI services is hot right now and wide open, but it's not going to stay that way forever.

Just like back in the early 2000s when we all got our first cell phones, the world went mobile and millions of millionaires were created as a result,this is the start of a new age of Artificial Intelligence, and this is the time when you can get in on the ground floor and really make the most of this opportunity.

ChatGPT is the world's smartest robot, and it is changing the game when it comes to making money online.

With this revolutionary free software, you can earn $800 a day or even more with little skill and no startup capital required. All you need to do is take one of these genius ideas that I'm sharing with you today and put it into action, and you'll have yourself a profitable business.

Listen to the full episode to hear:

• How ChatGPT can help you get a freelance writing business off the ground
• How to use ChatGPT to break into self-publishing
• How to monetize your content with Uscreen and ChatGPT
• How to use ChatGPT to make money on YouTube

Learn more about Gillian:

• 100K Method Podcast Series
• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Get in touch!
• Instagram: @GillianZPerkins

Resources:

• Book Bolt
• Uscreen
• I Found the EASIEST Way to Make Money with ChatGPT

There is a huge opportunity out there with AI right now, but it’s not going to last.

More and more people are jumping on the AI bandwagon, and you might be afraid that you are going to be replaced, but that’s not the case, at least not right now.

Right now, what will happen is that you’ll be replaced by another human using AI if you are not.

So what should you do?

ChatGPT is the world’s smartest robot. It is blowing people’s minds with its ability to break information down and make it easy to consume and understand even complex subjects. And it’s completely free.

But the big question is, how can we translate the opportunity of ChatGPT’s AI into making money?

I found the absolute easiest way to make money with ChatGPT that can make you over $800 a day and you don't even have to code anything.

All you need to do is take this idea and put it into action. 

Listen to the full episode to hear:

• How ChatGPT can boost your revenue as a freelance marketing email writer
• How to use ChatGPT to customize your pitches and onboard new clients
• How ChatGPT can even help you invoice your clients

Learn more about Gillian:

• 100K Method Podcast Series
• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins