Work Less, Earn More

Most small business owners have at least thought about hiring a virtual assistant but it may not always be possible financially. 

What if I told you there was a way you could have a virtual assistant for free?

Someone who is fluent in English, is a good writer, can do research, and has a wide variety of skills. It sounds too good to be true, but it’s a reality with ChatGPT.

You might have already heard about it, but ChatGPT is the latest in artificial intelligence and they went from zero to a million users in just five days after they launched back in November 2022. And more and more content creators, business owners, media agencies are using it to automate a lot of tasks.

And it’s completely free.

I’ve been using ChatGPT to help me run my own business and today, I’m sharing seven different ways you can use it as a free virtual assistant.

Listen to the full episode to hear:

• What makes ChatGPT a useful tool for sales and marketing emails
• How ChatGPT takes the work out of content generation and even client work
• How ChatGPT can help you harness AI for your own business
• How ChatGPT helps you level up your skills

Learn more about Gillian:

• 100K Method Podcast Series
• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

Today, I’m talking with my friend Dustin Heiner.

Both of us run online businesses where we earn income by selling digital products, but we also both invest in real estate.

I earn the bulk of my income, both active and passive, through my online business, but Dustin earns the bulk of his income directly through his real estate investments. So we both had a lot to learn from each other!

I wanted to bring Dustin on the show because we don’t always talk about what to do with your profits and passive income once you have it and investing in real estate is one way to passively multiply the income from your online business.

I had a lot of questions I wanted to get Dustin’s opinion on about how to do this most successfully, how to get started, and especially how to do it in today’s economy.

Dustin Heiner is a real estate investing expert and Founder of Master Passive Income

Being Successfully Unemployed at 37 years old by investing in real estate rental properties, he is now on a mission to help everyone to quit their job and never have a job again. He also helps his students build a successful real estate investing businesses all over the country.

Through his work at Master Passive Income, Dustin Heiner has become one of the leading real estate rental property experts and has helped countless numbers of others to start investing in real estate rental properties.

Listen to the full episode to hear:

• How Dustin turned getting laid off from what was supposed to be a stable job into being “successfully unemployed” through real estate investments
• Why Dustin doesn’t buy property in hopes it will appreciate value, but for the income it can bring now
• How passive income scales as you purchase additional property
• The first steps you have to take to get started investing in real estate
• Why you might want to invest outside of your own home area 

Learn more about Dustin Heiner:

• Master Passive Income
• Successfully Unemployed
• Instagram: @thedustinheiner
• YouTube: MasterPassiveIncome
• Master Passive Income Podcast
• FREE Course Text RENTAL to 233777 or go to: https://masterpassiveincome.com/freecourse

Learn more about Gillian:

• 100K Method Podcast Series
• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

Welcome to the final episode of The 100K Method.

I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how.

In this episode, you’ll learn about $100K Mastermind, our online business mentorship program, and how we can help you get a $100K Funnel of your own built and earning you passive income within the next three months.

Listen to the full episode to hear:

• What makes the $100K Mastermind different from other funnel-building courses or programs
• What you get with the program and what it costs
• How the application process works
• The five phases of the $100K Mastermind

Learn more about Gillian:

• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

In this episode, you’ll learn whether or not the $100K Method would work for you.

Because the truth is, it doesn’t work for everybody. Some people and some types of businesses can earn hundreds of thousands of passive income with it, while others wouldn’t be able to use it to earn a dime.

Implementing the $100K Method is an intensive process, so I want to make sure that you are completely clear about whether or not it will work for you before you invest your time into implementing it in your business.

And for those of you who are interested in joining us for the $100K Mastermind, this episode will help you make sure that’s the right decision before you apply.

Listen to the full episode to hear:

• Who the $100K Method doesn’t work for and why
• Why you really can’t build more than one $100K funnel at a time
• What you have to let go of to succeed at building your funnels
• The tools we use in the $100K Mastermind to help you overcome challenges

Learn more about Gillian:

• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

When you use a graphic design software - Adobe Illustrator, Photoshop, Canva, etc - you can change the size of an object by grabbing the little handles on the corner and dragging them, making the object smaller or larger. This is called scaling. To scale an object is to change its size.

Businesses can be scaled as well.

You might start out as a one person show, doing everything yourself with limited capacity, only able to serve a few clients per month. But by implementing various systems, using software, and building a team of people to help you, you can scale your business by expanding your capacity and increasing your income.

Today, you’ll learn about a simple automated email sequence you can create in 8 hours or less that can double your income. This is Work Less, Earn More at its finest.

Listen to the full episode to hear:

• Why webinars are a key piece of the $100K funnel
• Why following up with the people who didn’t say yes right away can DOUBLE your sales
• The seven emails we send in the 72 hours after the webinar that get people to say yes to your offer
• Two email marketing providers that will save you money as your list grows

Learn more about Gillian:

• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

Resources:

• ConvertKit
• MailerLite

Online courses have huge earning potential but they can also be massive wastes of time. 

A lot of people create online courses because they want the upside, but they create the wrong course, or they don’t create the course in the right way, and they end up not making any money.

Trust me, I have been there.

The first three or four courses that I made were complete flops. But over the past few years, I have created courses that have earned me over two million dollars. Yes, it's wild, and I never thought I would be this successful at creating online courses.

Now with years of experience in creating successful courses, we’ve got it down to a science. We have a simple formula that creates predictable results, and today, I’m sharing it with you.

Listen to the full episode to hear:

• Why happy customers aren’t the same as successful customers, and which ones you want
• Why you need to articulate a Primary Tangible Result for your customers
• Why you shouldn’t rely on know, like, and trust to sell your course
• Six principles for creating a successful, scalable online course

Learn more about Gillian:

• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

In this episode, I’m going to be sharing a bit of tough love and helping you honestly answer the question, “Is my course ready to scale to six figures?”

Because, in my experience, a course simply not being ready is one of the most common reasons that people fail to reach their passive income goals with it.

It’s not that they don’t have a good marketing strategy, understand how funnels work, or have a bad course, it’s just that they haven’t yet set their course up to profit.

So today, I’m going to talk about how to set up your course for success before you put tons of time and effort into building a funnel.

Listen to the full episode to hear:

• What you need to validate about your course and why
• The three phases of validation
• How to use the validation process to prove demand for six aspects your course needs to be ready to scale
• How a price that’s too low can be as much of a deterrent as a price that’s too high

Learn more about Gillian:

• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

What would happen to your business if you suddenly were unavailable, if you couldn’t do the things that you typically do to run your business, generate traffic, and generate leads? What would happen if you suddenly had no capacity to show up on social media and share content?

That’s exactly what happened to my longtime friend, Tara Wagner.

You might think that she would've seen a huge drop off on the number of leads she was generating, the number of sales she was seeing, and even her monthly revenue. But Tara has figured out strategies for sustaining and building her business without social media.

Today, Tara is going to share her experience and insights on these strategies.

Tara Wagner is a mindset and business coach who helps other service-based business owners work half as much, without giving up revenue or growth. 

After burning out in her first business in 2008, she had to learn what it takes to build a healthy business in a healthy way. 

Today, she teaches other entrepreneurs across the globe the mistakes to avoid, the mindsets to master, and the areas to upgrade for more free time and fun in their small business with her program, Breakthrough Boss® Inner Circle. 

She lives in Las Vegas, NV with her husband and two pups, and spends her weekends catching up with her grown son's travels or geeking out with a new board game.

Listen to the full episode to hear:

• Why you should take a hard look at the amount of time you spend on social media and the number of clients you can actually trace back to it
• How Tara uses content, connections, and advertising in her business
• Why Tara recommends getting confident in selling one-to-one before you try to scale up with content

Learn more about Tara Wagner:

• Website
• YouTube
• Reversing Small Business Burnout Checklist

Learn more about Gillian:

• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

In this episode, we’re going to cover three unfortunate mistakes most people make when trying to build passive income funnels. Mistakes that don’t just reduce the success of a funnel, they can completely cripple it and stop it from ever generating any revenue at all.

Obviously you’ll want to avoid these mistakes but not just because they can cost you potential income. 

Building a flawed funnel is also a massive waste of time. And while we can always make more money, your time is a non-renewable resource. Time is the one thing you have a fixed amount of and can never get back once it’s spent. So avoiding wasting time needs to be one of our highest priorities with any business strategy decision.

My goal for this episode is to bring these potential mistakes to your awareness, because that’s the first step to avoiding or solving any problem.

If you haven’t started out yet, knowing what to look for and avoid will help you take a better route. Or, if you’ve already started, but gotten stuck, understanding these mistakes will enable you to diagnose why you aren’t getting the results you want. Specifically, why your funnel isn’t generating tens of thousands of dollars of passive income every month.

Listen to the full episode to hear:

• Two big reasons why you need to validate your idea before you pour your time into building a funnel
• Why you need an evergreen lead generation system for your evergreen funnel
• Why your funnel needs to sell potential customers on a Primary Tangible Result

Learn more about Gillian:

• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

In this episode, we’re going to take a look at evergreen funnels and live launching. These are two different marketing strategies you can use to sell courses online. 

Both evergreen funnels and live launching can effectively be used to sell hundreds of thousands (even millions!) of dollars for an online course. And to this day, I continue to use both in my business.

However, they’re much more effective–and much more profitable–when you use the right one for your situation. And that means choosing the right strategy both for your product and for your personal goals.

Listen to the full episode to hear:

• How a live launching uses discounts or limited availability to incentivize buyers
• The potential downsides of using limited-time offers on your products
• How to use evergreen funnels to combine live launching and steady selling
• Why I still use both strategies in my business
• Why evergreen funnels aren’t always effective at getting sales for new businesses

Learn more about Gillian:

• 100K Mastermind
• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!

Instagram: @GillianZPerkins