Work Less, Earn More

If you’re running an online business, at some point you’re going to have to build a funnel. And of course, you don’t want to spend your time and effort creating a funnel that doesn’t work.

Today, to get into the nitty-gritty, full-nerd details of building funnels that actually make you money, I’m joined by Christie Mims, founder of Coach Pony.

Christie has channeled the power of her niche into a million-dollar funnel and she is going to break down for us how she did it.

From boosting traffic to her website without spending a fortune on ads or the whole day on social media to the data you need to look at every day, Christie walks us through the process of how she got to her million-dollar funnel.

Christie Mims is the founder of Coach Pony, a community for new life coaches who want to build their business and client lists. She’s also a Forbes Top 100 Career Coach and the founder of The Revolutionary Club, a career coaching business that serves smart people who want to find their passion.

Listen to the full episode to hear:

• Common sense strategies to boost your visibility without chasing social media follows
• How to use behavioral cues to create a “gentle” funnel
• Why Christie uses a “less stick, more carrot” approach in her funnels
• Why you should have a secondary sales cycle for folks who didn’t buy immediately
• Christie’s top two tips for building a successful funnel

Learn more about Christie:

• Coach Pony
• Instagram: @christiecoachpony
• Connect with Christie on LinkedIn
• Coach Pony Podcast

Learn more about Gillian:

• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!

Have you ever wanted to get a look at the nitty gritty details of a successful product launch?

Plenty of people will tell you how much money they made or an average of their open rate or the kinds of emails they sent to their leads, but today, we’re diving deep into the numbers on the recent launch of the Creator Fast Track.

The Creator Fast Track launch was one of our most successful launches to date, so we’re breaking it down for you, from warm leads to money in the bank, with what worked, what we wouldn’t do again, and the real numbers underneath it all.

To help me remember how it went down, I’m joined by my operations manager, Cortni Loveridge.

Listen to the full episode to hear:

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We all know that video is a powerful tool to grow your brand and using video to effectively grow your sales is a specialty in and of itself, especially if you’re trying to bring in leads with organic video content.

Where should you post? How do you know your videos are being shown to people who would be interested in your business? What should your videos be about?

If you’re brand new to the idea of selling through a short video post, or if the very thought makes you uncomfortable, it can be tough to know where to start.

Kate Hore-Lacy is a master at using video as a tool in your business to make more sales. Like a lot of business owners, Kate had to make a big pivot in her sales strategies when COVID cancelled the live events where she would typically find many of her leads.

Thinking outside of her comfort zone and pushing past her resistance to doing video has paid off big in her business and today, she’ll share some of her strategies and tips for success with video as a sales tool.

Kate Hore-Lacy is a client attraction strategist and sales and mindset mentor. Values-driven service providers who struggle with sales hire her to claim their impact, get clients, get praised and get paid! She has addressed worldwide audiences through summits, videos and workshops to rave reviews and with over 33,000 followers of her daily videos, has recently been named a LinkedIn sales star.

Listen to the full episode to hear:

• How pivoting to video on a platform with less saturation helped Kate bring in sales when COVID caused her live events to be cancelled
• Easy strategies for selecting video topics
• Why your video description needs a hook too
• How to catch and keep your audience’s attention
• Why you don’t need to spend a ton of money on equipment to do video, and one relatively inexpensive thing that’s totally worth it

Learn more about Kate:

• KateHoreLacy.com
• Connect with Kate on LinkedIn

Learn more about Gillian:

• Join Startup Society (promo code: earnmore)
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!

Whenever you’re pursuing a goal, at some point you’ll want to give up. Making the distinction between frustration, boredom or distraction and it really being time to move on is hard and it can get emotional.

There are times when you’re frustrated and discouraged and things aren’t working, but you can change course and use a different strategy rather than giving up on the goal altogether.

There are times when you’re bored or unmotivated and a shiny new idea seems like a better path.

And there are times when you’ll realize that, for one reason or another, the goal you’ve been pursuing truly isn’t serving you.

So how do you make an informed, solid decision with all those feelings swirling around?

In the final episode of our series on perseverance, we are going to help you answer that question.

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. She helps women use their passions to enhance their productivity and spiritual growth so they can go after their God-given goals.

Listen to the full episode to hear:

Learn more about Gabe:

Learn more about Gillian:

Resources:

Far too often, we make the plans, we get started full of enthusiasm and excitement, but before long, we either lose motivation or something else actually gets in our way and we fall off the wagon.

This week, we’re focusing on the things that can derail you.

So often when we are thinking about achieving our goals, we think about tips for planning, for staying on track and staying motivated.

But sometimes things literally get in your way.

And they can be the reason why you don’t achieve your goals. It’s not that you didn’t have a good enough strategy or good enough plans, but maybe you didn’t think about–or didn’t even know about–potential obstacles that could derail you.

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. She helps women use their passions to enhance their productivity and spiritual growth so they can go after their God-given goals.

Listen to the full episode to hear:

Learn more about Gabe:

Learn more about Gillian:

Resources:

How do you stay motivated?

Staying motivated is one of the things people think about the most when they think about achieving a goal.

How do you keep going when you’re having an off day or the hard work is taking the shine off your excitement?

Maybe you’ve lost some of the fire you had when you set the goal. Maybe there’s an unforeseen obstacle in your way.

In the third part of our series on perseverance, we're going to be talking about how to stay motivated.

People ask me about staying motivated all the time. But it’s more complicated than simple hacks. They're not going to be enough to have perseverance and to get the results, but motivation is an important piece of the puzzle.

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. Gabe is a powerhouse woman and someone who has really become an expert on persevering through and achieving your goals.

Listen to the full episode to hear:

Learn more about Gabe:

Learn more about Gillian:

Resources:

You know what your goal is. You know it will take perseverance to get there. Now what?

What strategies can you put in place for when you want to give up? What small wins can you put in your path?

Today we’re going to talk about how to set yourself up for success from the start.

We’ll share strategies to put into place before you even get into the work of the tasks that will lead you to your goal.

When you’re inspired and excited about your goal and in the planning phases is the perfect time to  put these strategies into play, before you get bogged down in the day to day and long before you wonder if you should quit.

I’m joined again by Startup Success coach Gabe Cox. Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. She has so much to share with us on the topic of perseverance.

Listen to the full episode to hear:

Learn more about Gabe:

Learn more about Gillian:

Resources:

We all know how volatile the economy has been in the last year or so. And it might get much worse before it gets better.

With so much unpredictability, it can be easy to blame our circumstances when we don’t succeed.

But one thing that I know for sure is that we are not victims of our circumstances. I firmly believe that we develop our character, expand our capacity and learn invaluable lessons by working through challenges rather than letting them stop us.

Your business will inevitably encounter a crisis at some point, whether it’s a major market shift, a global pandemic or a personal crisis with your health or family.

Today I'm looking forward to talking to John Meese about what he's discovered about what it takes to build a thriving business in any economy.

John is an economist-turned-entrepreneur on a personal mission to eradicate generational poverty by helping entrepreneurs create thriving businesses which is why he wrote Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One).

John is CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast.

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Results take time.

We know that it takes perseverance to see our ideas and plans through. But when success still seems far off in the distance, or a newer, shinier idea pops into your head, what do you do?

And how do you know when it really is time to throw in the towel?

It’s rare that success happens on day one. Or even on day 50. By day 100 you might be seeing some real progress, but even then you probably won’t have made it to the finish line.

So, what to do when new ideas come? Is the new idea really better or is it a distraction from the hard parts in between the idea and the finish line?

Deciding when to stick it out and when it’s time to move on are questions of perseverance, commitment, and discernment. And it’s exactly what Startup Success coach Gabe Cox specializes in.

Gabe is a marathon runner, author of Mind Over Marathon, success coach, and homeschooling mom. And she knows a thing or two about seeing plans through to completion.

Listen to the full episode to hear:

Learn more about Gabe:

Learn more about Gillian: