Bringing Business to Retail

Work Less, Earn More - The Power of Being the Most Expensive


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When I met Cat, I knew she had something special—but I had no idea just how powerfully she’d chosen to position her business from day one.

In this episode, I sit down with Cat, founder of a 7-figure photo booth company, to talk about what happens when you decide to be the premium brand instead of just trying to be the most expensive. She didn’t just raise her prices—she created an experience that justified every dollar (and then some).

We cover everything from scaling smarter, dealing with client expectations, and working with high-end event planners, to what it really takes to sell to people with money—even if you didn’t grow up with any.

Cat also shares how she took her knowledge and turned it into a thriving second business, helping other photo booth owners step into the premium space without burning out.

If you’ve ever wrestled with raising your prices, attracting better clients, or felt stuck in hustle mode—this is the conversation you need to hear.

🎧 Episode Highlights:

  • Why Cat said no to being "affordable"

  • What rich clients actually value (it’s not what you think)

  • How one free event changed everything

  • The difference between selling convenience vs. selling features

  • How to position yourself as the authority in your niche

  • What it really takes to serve premium and corporate clients

Links & Resources: 📸 Cat’s Corporate Photo Booths – https://modernactivations.com 💍 Cat’s Wedding Photo Booths – https://modernphotoboothcompany.com 📚 Learn to Build a Premium Photo Booth Brand – https://photoboothmastery.com 📲 Follow Cat on Instagram – https://instagram.com/photoboothmastery 🚀 Join the Retail Academy Accelerator – https://salenaknight.com/accelerator

 

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Bringing Business to RetailBy Salena Knight | Retail & Ecommerce Growth Strategist

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