Worth Every Penny Joycast

Are you struggling to stand out in a crowded photography market?In this week's Joycast, I'm discussing a crucial strategy that helped me build a profitable photography business over the last 26 years. I'll share how creating custom holiday cards turned my passion into a client magnet and kept my photography studio at the forefront of people's minds all year long.Join me for:

• The surprising power of holiday cards to generate referrals and client loyalty
• Why one client carried my Christmas card for months
• Tips for designing a holiday card that's irresistible and memorable
• Strategies to make your card feel personal and impactful, creating lifelong clients

You'll also learn about:

• The value of investing time and creativity in high-quality printed pieces
• Why a simple holiday card can differentiate you from amateur photographers
• How to stay top of mind with clients in a genuine, non-intrusive way

Ready to make this holiday season your most profitable yet?Get inspired and start planning your unique holiday card with me. And if you're interested in a free masterclass where I break down this strategy in detail, send me a DM on Instagram! (@Sarah Petty)RESOURCES: Worth Every Penny Joycast Show Notes: [LINK] Show Transcript: Click HereJoin our free Facebook community at "We Are Portrait Photographers" for more inspiration and support. RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-236

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

Feeling like the photography world is overcrowded? With over 114,000 photographers in the U.S. alone, it's easy to think the market is too saturated to stand out.

But what if I told you that more competition can actually help your business? In this week's Joycast, I'm sharing a fresh perspective on competition, inspired by my days in advertising and the bustling Diamond District in New York City.

You'll learn:

- Why competition can actually attract more clients in photography - How most photographers are hiding and why that's your opportunity to shine - The key to setting yourself apart and standing out in a crowded market

If you've been struggling to book clients and wondering if there are just too many photographers out there, hit play and discover how to flip the script and make competition work for you, not against you.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-235

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

If you've ever felt unhappy with the way your photography business is working, this week's Joycast is for you.I'm joined by Jess Curren, a mom of three who paused her photography business to travel with her family in an Airstream for five years before relaunching her passion. Jess opens up about:

• Restarting her photography business and quickly realizing the digital file model wasn't for her
• Reinventing herself as a boutique portrait photographer and making $22,000 in a short period
• Balancing family life with running a successful photography business
• The importance of trusting your gut and knowing when to pivot

If you're looking for inspiration on RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-234

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

If you've ever struggled to make your photography passion profitable while juggling life's responsibilities, you need to tune into this Joycast episode right now!I sit down with Crystal Cooper Riley, a full-time athletic trainer and single mom whose been passionate about photography since high school. Despite her love for the craft, she's spent years trying to make it a sustainable business while raising her six-year-old son.Crystal opens up about:

• The challenges of balancing a demanding career, family life, and photography
• How she stayed committed to her passion through difficult times
• The one simple change that led to her first life-changing $6,194 photography order
• Why mindset and strategy are key to unlocking your potential, even with a busy schedule

If you're seeking motivation to pursue your creative goals, no matter how hectic life gets, hit play and get ready to be inspired! RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-233

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

If you've ever felt alone or unsupported in your photography journey, this episode is for you.

Today, I'm joined by two of my Peak Performance Coaching students, Allie Cline and Jenn White, who found an unexpected friendship and support system through our program.

These two amazing photographers get candid about:

• The challenges of finding genuine friendships in a competitive industry

• Transitioning to a boutique model and facing negativity from peers

• Balancing family life with growing a photography business

• The importance of having a support system that understands your goals

• How their friendship has impacted both their businesses and personal lives

So if you're looking for inspiration on how to find your tribe in the photography world and build a business that aligns with your values, hit play and get ready to feel uplifted!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-232

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

you feeling stuck in the cycle of holiday mini sessions and digital file delivery?

Today, I'm excited to introduce you to Alicia Sorenson, a mom of seven who transformed her photography business using the boutique model we teach at the Photography Business Institute.

In this episode, I sit down with Alicia to discuss:

• How she went from dabbling in photography to landing a $1,700 order

• The challenges of balancing family life with entrepreneurial dreams

• Overcoming fears and self-doubt to embrace a new business model

• The power of guided support and community in business growth

• Why the boutique model is a game-changer for photographers seeking profitability and fulfillment

You'll hear how Alicia:

• Shifted away from time-consuming digital file editing

• Found the courage to approach clients with confidence

• Leveraged our Boutique Breakthrough program to uplevel her business

Whether you're a seasoned pro or just starting out, Alicia's story will inspire you to rethink your photography business model and tap into your true earning potential.

Ready to transform your own photography business?

Don't miss my upcoming 5-day Booking Boost challenge starting September 30, 2024.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-231

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

Want to take your photography sales to the next level? This episode is your backstage pass to a $10,000 sales presentation!

I recently had the incredible opportunity to demonstrate my sales process to a group of photography students at our summer camp. Today, I'm sharing the biggest takeaways from five of these students who watched me in action. Whether you're a seasoned pro or just starting out, their insights will transform your approach to sales presentations.

We're covering game-changing strategies like:

• How to present pricing without causing sticker shock

• The power of visual aids in enhancing your photography sessions

• Why projecting photos can create an emotional connection with clients

• The importance of staying focused on emotion rather than pricing during sales

• How introducing albums early can lead to larger sales

• The strategic value of having a pre-planned sales approach

Plus, I'll reveal my secret technique for including easily removable items in your presentation to empower clients and maintain higher overall sales.

So if you want to learn how to confidently conduct sales presentations that serve your clients and boost your bottom line, hit play and get ready to revolutionize your photography business!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-230

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

Want to shorten your ordering appointment learning curve and keep calm during sales conversations? This is the episode for you…

Today I'm spilling the beans about what I did WRONG with a client, with 60 professionals (photographers were watching me).

My mistake got me thinking about other missteps I've had in my career, so I sat down to share them ALL with you!

We're covering things like:

• Staying calm if you miss an important step in the process.

• How to strike the perfect balance of talking and listening while selling.

• Why it's critical to avoid assuming during a sale.

• What to do if you accidentally delete something the client wanted.

• How to avoid opening a "can of worms" that leads to overwhelm in an ordering appointment.

• The best way to get TOP DOLLAR for your photography and make sure your client leaves feeling served.

So if you want to learn how to elegantly solve any sales problem and make a happy client, hit play and get ready to feel empowered!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-229

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

If you need to use photography to provide for your family, but are worried about working too much and sacrificing time with them, this episode is for you.

Today I'm joined by Madeleine Fenton, who, on the heels of a divorce, used photography to provide for herself and her daughter.

She gets candid about things like:

• Finding right-fit clients in a small town.

• Investing in her business when it hadn't made much yet.

• Transitioning from digital files to the boutique model.

• Feeling stressed, tired, and like she wasn't doing enough as a mom while she was building her photography business.

• Building her confidence in sales.

So if you want to take your photography business seriously and hear from someone who took action even when it felt scary, hit play and get ready to feel inspired!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-228

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

One of my students recently sold $10,000 of photography in one day, and it got me thinking about what it REALLY takes to sell at that level–especially when you're starting from scratch.

Most photographers think it's all about their photography, but there's actually a lot more involved in selling your art for thousands of dollars.

The thing is, if you don't have a strategy for helping clients make their decisions, or you don't understand sales psychology, your orders are probably all over the place and unpredictable.

So today, I'm going to:

• Take you behind-the-scenes of my client's TWO sessions (that in total generated $10,000 in one day)

• Walk you through my thought process when a client says, "Sarah, just help me make my house look amazing!"

• My file naming system that greatly reduces overwhelm.

• The easiest way to give a client momentum during an ordering session.

• My response if a client is surprised by the price of my photography.

So if you want to feel confident about your selling process, hit play and let me take you behind-the-scenes!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-227

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money