Worth Every Penny Joycast

If there's one thing I've learned from watching The Great British Baking Show….

It's that bread sculptures and towering cakes need structure or else they tumble to disaster!

Your photography year is the same way.

That's why I have my students do an activity every January that sets them up with a strong foundation for the next 12 months.

I call it "Planuary," and it would get you a handshake from Paul Hollywood if he was judging business instead of cake. Pop in your earbuds and listen now!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-196

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

When I had the opportunity to sit down with one of the biggest minds in business, who's also one of my FAVORITE authors, I didn't hold back!

Dr. Benjamin Hardy, the world-renowned business thought leader, was at the same entrepreneur retreat I was at! Seeing a golden opportunity, I invited him over and picked his brain …

All for your benefit!

In today's podcast, I'm sharing my biggest takeaways from our convo…. like the easy way you can 10x your business this year by doing LESS!

You're gonna be blown away by what he had to say - and how easy it will be to put his ideas to work in your business.

Grab a notebook and press play now! What Dr. Hardy had to say could change your business forever (in a GREAT way)!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-195

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Think your town is TOO SMALL for you to get BIG ORDERS with boutique photography?

It's not! And I'll prove it….

Mom-of-two Carmen was living in a teeny tiny forest town in New Hampshire with just 2,000 residents when she started her photography business.

So how did she go from a $150 average to $2,000 orders without moving to the big city?

Press play to find out!

(P.S. - You can do EXACTLY what she did, no matter where you live!)

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-194

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Inflation is out of control! With the cost of everything going up, you might be worried that your boutique photography clients could wander off into the wilderness, taking their business with them.

I'm here to tell you - they won't.

In fact, this December, my students made more than $650,000 IN ONE MONTH!!!

Boutique Photography is one of those things people will spend money on even when times are tough, the economy is shaky, you get the picture….

In today's podcast, I'll show you how my students sold over half a million dollars in four little weeks. Press play now!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-193

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Today, I drop some major news that's set to revolutionize the world of photography.

If you're a passionate creative, deeply in love with your camera, and dreaming of a career or side hustle that's as fulfilling as it gets, then today's episode was made for you!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-192

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Especially for moms, life is full of tough choices.

When Felicia's 2-month-old baby boy couldn't stay out of the hospital, she knew she had to make a choice:

Being a present mom OR being an "I work crazy long hours" digital photographer.

UNLESS ….

She could find a third option that allowed her to do BOTH!!

(Spoiler Alert: She did - and got a $3,297 sale!!)

If you've been struggling to make a decision about your photography career, you're going to love the happy-ending-story for Felicia and her family.

Press play now!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-191

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

What if I told you one itty bitty word could change the fate of your business in 2024?

It can.

There's an exercise I do every year around New Year's, and it WORKS to set the pace, outlook, and intention for my business for the next 12 months.

It only takes a couple of minutes, and it's CREATIVE and FUN!

Ready to take charge of your next year – in the easiest and most effective way I've ever seen?

Press play now, and I'll show you how!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-190

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Did you know December is the most important month for a portrait photographer? No joke - from tax deductions to LOTS of people spending money, this is the peak season for photographers. So it's wild to me some portrait photographers pause their business until the New Year.

I get that there is a LOT going on in December, but there are ways you can do BOTH, and WELL!

If you're considering putting your business on pause until January, pop in your earbuds and let me show you a few things that don't take much effort from you this month but really can make a big difference for your business.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-189

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

I like money.

I bet you do, too.

But money ISN'T why we do what we do as photographers!

For me and my student Jenn (and probably you, too) being a photography business owner is about having plenty of time for our families while still contributing to the family budget!

So when Jenn stopped selling digital files and found herself making $13,000 in a single month ….

She KNEW her new business model was perfect for her and her family!!

See how she made the switch in today's podcast!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-188

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Today, I'm interviewing my very first boutique client, Julie - YES, THE JULIE!!! who invested over $1,800 on artwork of her daughter 21 years ago!

You've probably heard me talk about my Julie if you've been around my community for a bit. Before Julie, my largest order had been teeny tiny. But once Julie became my client, everything changed for me.

I finally saw what was possible for my photography business. It was at that point that I knew that if one client loved what I was doing enough to invest over $1,000, there were more like her out there. And that's why I celebrate so hard for my students when they get their first "Julie!"

In this interview, you'll hear what Julie was thinking when she made the investment as a newlywed and new mom on a budget. And if you keep hearing from people that you're too expensive, you'll get a glimpse inside the thoughts and feelings of a right-fit client so you can see how this model works when your marketing attracts them.

Curious, right? Pop in your earbuds and press play now.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-187

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756