Worth Every Penny Joycast

Have you ever wanted something SO badly, but it just doesn't feel like it's in the cards for you? After being laid off, my student Tracy Lee Knuff decided to make Photography her main gig.

But 6 months later, she'd photographed 22 sessions and made $0.

Tracy was working all the time…pumping money back into her business and that's when her husband gave her a deadline. He said, "Tracy, make it work or find a new job."

What this remarkable woman did next will inspire you that anything is TRULY possible. Hit play for a mind-blowing story.

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When I had my twins, I immediately knew I wanted another baby because all I could think about was them both leaving me for college at the same time! Last week, that THIRD baby packed up her car and headed from IL to Florida for college. As I wiped my tears, I realized that over the last 21 years, I spent an inordinate amount of time prepping my kiddos to leave the nest and to be independent and successful when their time comes. So here are 4 things I did a little differently because I'm an entrepreneur that might just help you as you prepare your kiddos for independence, no matter what age they are. Let's dive in!

You definitely don't need a photography studio to be a photographer and I'm living proof of that.

In my 23 years as professional photographer, I've been both with and without a studio. But when I got kicked out of my 3rd studio a few years ago, I definitely wasn't expecting it.

Here's what I did to stay in business when a big hurdle was thrown my way.

Today I'm sharing 4 steps I hope will help you when you find yourself in an unexpected and uncomfortable situation.

Pop in your earbuds for some tips you don't even realize you need.

Today we're going behind the scenes with professional portrait photographer / early childhood educator, Shalicia Johnson, because she just got her first Julie – a $3,501.25 order!

You may be wondering what the heck is a Julie? In our community of professional portrait photographers, a Julie is a photography client who invests over $1,000 in printed portraits. And we celebrate like crazy when portrait photographers get their first Julie because we know if they can get one $1,000 portrait order, they can do it over and over again. We even give out a special Julie Award at our annual 3-Day event, Go Boutique Live, to all students who get their $1,000+ client.

So pop in your earbuds and hit play to hear Shalicia's story of how she got her first Julie, what's changed for her since then, and how you can start getting Julie's, too!

Major life changes. Whether we've planned for them or never saw them coming, we all experience them.

• A job loss or career change.
• A cross-country move.
• A new baby.
• A health issue.

We've all been there. And as photography business owners, we may need to put your business on the back burner to attend to these life changes. That's why I developed the parking lot tool. Today I'm sharing how you can use this tool to get back to your photography business faster when life needed you to pull over. Let's do this.

Dear photographer who is ashamed by how little you make right now from your photography.

I see the crazy hours you're putting in.

I see you agonizing over your prices.

I see the gorgeous images you create for your clients.

And I also see things you don't. I see you taking the risk of being in business for yourself and forgoing the guaranteed paycheck, benefits and vacation. And because of those risks, I FIRMLY believe, you are justified in earning a higher wage. If you are frustrated by how little you are making and how much you are working, you NEED to listen to this today.

Sometimes the thing that gets you the most PUMPED and lights your pants on fire to TAKE ACTION is to hear how somebody JUST LIKE YOU really did it.

And when I say really did it, I'm talking about one of my students who was a shoot and burn photographer who took her average client orders from $200 to over $2,000 working very part-time at her photography business.

Her name is Andee Anderton and I'm so excited for you to meet her. Andee is a momma of 2 precious girls under 3, who's growing a photography business that provides for her family while being present at the same time.

Not too long ago, she was in the same spot you're in right now:

• Struggling with the business part…but LOVING the photography.
• Answering inquiries for sessions through FB messenger and agonizing over whether to tell them $200 or $175 for a session.
• Feeling down when client after client ghosts her after she shares prices.

Pop in your earbuds to hear Andee's inspiring story of what she did to get to where she is now.

I made so many excuses for why I couldn't succeed in my photography business.

Over and over those first few years.

And then I wondered why things weren't working.

This was my story until I remembered something I picked up from my dad.

Today, I'm taking you deep into what I learned from him and what happened when I stopped making 7 key excuses.

I'll show you how I broke through them one at a time, so you can, too.

Hit play now!

Oh my gosh, wait until you hear this conversation with my coaching student and six figure photography business owner, Jill Daugherty.

I invited Jill on the Joycast because I know her story is like so many of yours. As a portrait photographer with a lot of competition and four super active kids, Jill found herself constantly frazzled, doubting herself and stretching herself so thin. She realized she needed to find a different path for her business if she was going to be the mom, the wife and the photographer, she wanted to be.

In this episode, Jill takes us along her journey over the past few years of growing her confidence and a six figure portrait photography studio in a rural area that is jam packed with good photographers.

In just the last few months, Jill has been able to purchase a new minivan, pay off her studio build out without taking on debt, invest in new lighting equipment and get a new laptop. This conversation with Jill will inspire you and leave you with actions to take to start implementing today. Hit play and let's get you pumped!

Why do we keep shoving things that don't fit into our lives as adults?

The harder we push, the worse it gets.

Like adding the wrong clients into the wrong model and hoping it will all fit into the way you dreamed your life and your photography business would look like.

If you wonder why you're working all the time and not making any money…this episode is for you, friend.

I'll show you 4 changes you can make to your photography business to BOOST your portrait orders.