What if I told you one itty bitty word could change the fate of your business in 2024? 

It can. 

There’s an exercise I do every year around New Year’s, and it WORKS to set the pace, outlook, and intention for my business for the next 12 months.  

It only takes a couple of minutes, and it’s CREATIVE and FUN!

Ready to take charge of your next year – in the easiest and most effective way I’ve ever seen? 

Press play now, and I’ll show you how!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-190

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Did you know December is the most important month for a portrait photographer? No joke - from tax deductions to LOTS of people spending money, this is the peak season for photographers. So it’s wild to me some portrait photographers pause their business until the New Year. 

I get that there is a LOT going on in December, but there are ways you can do BOTH, and WELL! 

If you’re considering putting your business on pause until January, pop in your earbuds and let me show you a few things that don’t take much effort from you this month but really can make a big difference for your business.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-189

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

I like money. 

I bet you do, too. 

But money ISN’T why we do what we do as photographers! 

For me and my student Jenn (and probably you, too) being a photography business owner is about having plenty of time for our families while still contributing to the family budget! 

So when Jenn stopped selling digital files and found herself making $13,000 in a single month …. 

She KNEW her new business model was perfect for her and her family!! 

See how she made the switch in today’s podcast!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-188

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Today, I’m interviewing my very first boutique client, Julie - YES, THE JULIE!!! who invested over $1,800 on artwork of her daughter 21 years ago!

You’ve probably heard me talk about my Julie if you’ve been around my community for a bit. Before Julie, my largest order had been teeny tiny. But once Julie became my client, everything changed for me. 

I finally saw what was possible for my photography business. It was at that point that I knew that if one client loved what I was doing enough to invest over $1,000, there were more like her out there. And that’s why I celebrate so hard for my students when they get their first “Julie!”

In this interview, you’ll hear what Julie was thinking when she made the investment as a newlywed and new mom on a budget. And if you keep hearing from people that you’re too expensive, you’ll get a glimpse inside the thoughts and feelings of a right-fit client so you can see how this model works when your marketing attracts them.

Curious, right? Pop in your earbuds and press play now. 

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-187

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Do you ever find yourself saying, “I have no idea how to make this happen?” Yep - that was Meagan. 

If you need a re-encouraging story that will remind you why you should never give up, you’re going to want to listen to Meagan’s story. 

Grab a cup of tea, and let’s fill your inspiration tank. 

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-186

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Do you ever think , “I’m too new a photographer to charge more” or “there’s no way people will pay more for my photography?”

Tabitha Henderson was letting these EXACT thoughts keep her stuck in a photography business that was going NOWHERE.

If this is you, make sure you listen now for a big ole cup of inspiration. 

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-185

SHOW TRANSCRIPT: 

 Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Are you a business owner and an introvert? Do you wish someone could just map out the exact formula for a conversation?

Talking to strangers can feel overwhelming. That’s because you don’t know where to start these conversations.

Today, I share exactly how. Hit play now, and I’ll give you the formula to structure your conversations with strangers into conversations about your photography business.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-184

SHOW TRANSCRIPT: 

https://bit.ly/472gdev

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Are you the type to drive yourself crazy obsessing over EVERY LITTLE DETAIL of your photography sessions?

It can make you feel crazypants… I get it! You want everything to be awesome, right?

I can be super obsessive over my photography sessions, too, because I want to give my clients a white-glove experience they’ll love. 

Then I’ve figured out - there are only 4 things that are REALLY worth obsessing over! 

Hit play now, and I’ll tell you what to obsess over so you can let the stress go about everything else.

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-183

SHOW TRANSCRIPT: 

https://bit.ly/3QnDiRJ

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW? Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

The Fosses felt like they couldn’t squeeze another drop of money out of the time they had to put into their photography business.

This husband-and-wife wedding photography team was maxxed out. With two babies at home they COULD NOT squeeze another minute out of their busy schedules 

(and didn’t want to take another moment from their growing babies)

But when they realized they weren’t making enough money no matter how much they worked, something had to change. 

When they found THIS one marketing idea …. 

They made $10,000 in just TWO MONTHS!! 

Hit play to hear their story.

Are you struggling with a HUGE photography business decision? Like whether to get a studio, new gear or if you can afford to hire an employee? 

Deciding the right move is scary. I got you! The answer lies within your numbers.

It's time to embrace them because, just like a handful of “draw 4” cards in UNO, they hold the key to a win.

Today, we'll delve into the three numbers I look at daily to steer my photography business to growth and profits.

And guess what? I'm even sharing a copy of the exact spreadsheet I use so you can effortlessly track your income and expenses. It’s going to be a game-changer.

Pop in your earbuds and press play now!

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-181

SHOW TRANSCRIPT: 

https://bit.ly/3Q21ZTC

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756