Have you ever worried you’re too boring, too ordinary, or not “expert enough” for clients to pick you?

You’re not alone and you’re not seeing what clients actually look for.

Because when someone is scrolling through counsellor profiles, they’re asking one quiet question: “Would I feel safe with you?”

That’s The Armchair Test and it matters far more than perfect blogs, fancy qualifications or polished bios.

In this episode, we explore:

• Why safety - not perfection - is what helps clients choose
• The hidden fears that keep counsellors quiet
• The small human moment in my own writing that made clients choose me
• How a single honest paragraph can help someone imagine sitting with you and breathing easier

Links and resources:

• Join the ‘Framework First Blogging Method’ (£9/month) - Get step-by-step help writing blogs that connect and convert, even if writing doesn’t come naturally.
• Join the Grow Your Private Practice membership – Ongoing support, training, and encouragement to grow your practice with confidence and ease.
• Explore more free and paid resources, START HERE
• Connect with me on Instagram, LinkedIn or email [email protected]

Over the years I’ve had messages from therapists saying the podcast has been their companion on dog walks, in the car, or when they’re feeling stuck and need a nudge. If the show has been that for you and you’d like to support it, you can now Buy Me a Coffee.

It helps keep the lights on and the episodes flowing, one flat white at a time.

👉 Buy Me a Coffee