You’ve selected your content distribution opportunities based upon AI and where your audience resides, but your content should be written based upon real, authentic human experience, according to Greg Gifford.

Greg says: “Don’t get distracted by all of the AI content on the web.

A lot of people are choosing to use AI to write all of their content, but AI is just predicting words based on the content that is already out there. As more of it floods the web, AI is training itself on AI. It's like copying the same VCR tape over and over again, and the quality continues to get worse.

The way that businesses and marketers need to combat that is with real, authentic human experience. AI systems and models cannot replicate that.

Write your content with humans. Skip the stupid informational stuff. Share authentic experiences and reasons why humans vibe with your company. That's how you're going to win in the future.”