It might seem like your images sell themselves, but there’s a lot going on behind the scenes, not the least of which is your website copy. Even strong writers can struggle with copy. But once you understand your audience and your own voice, you’ll be able to connect with your readers and gently guide them to become clients.

In this episode, I chat with copywriter and owner of Green Chair Stories Rachel Greiman all about copy for photographers. We talk about finding your brand voice and keeping it consistent across your brand. Rachel shares her advice for photographers who aren’t natural writers but still want to show up authentically. Plus, she shares some common cliches and mistakes you should avoid in your website copy.

What’s in this episode:

• How Rachel transitioned from photography to her copywriting business [2:22]
• Common website copy mistakes to avoid [4:12]
• Focusing on the “joy points” in addition to the pain points [5:54]
• How to write creative copy that sets your business apart [8:43]
• What to do if you find out your copy has been plagiarized [10:53]
• How to find your voice and keep it consistent across your brand [12:44]
• How to write about your packages and pricing without sounding salesy [15:43]
• How to start writing if it doesn’t come naturally to you [18:13]
• Why you should always start with research and data when writing copy [23:18]
• Cliches and pitfalls to avoid in your copy [26:35]
• Where to start when you decide to rework your website [29:11]
• Rachel process for done for you vs. work with you services [32:36]
• Rachel’s best advice for someone just starting out [38:30]

If you want to write website copy that connects with (and converts!) your dream clients, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/how-to-craft-website-copy-that-connects-with-rachel-greiman/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/