This is the guy you want to jam with regarding your tax obligations and how to lower them...cause he hates the IRS.

Also - he's got strong argument for that 1099 vs W2 conversation we hear so often!

Don't put all your eggs into one social media basket.

Make sure to check out the VLOG on YouTube! 

https://www.youtube.com/channel/UCf7ShvnV0WC4OmmWtCa5s_w

We jam on the trending documentary on Netflix that looks at that FYRE Festival (which was a huge marketing campaign that turned into the largest musical festival scam in history)

...we comb through the messages both branding + marketing related that microgym owners can take home from learning about this event rise + demise

Thanks for listening! 

Is your business struggling because you don't have any full-time help to ride shotgun with you as you grow this company?

Do you have part-time coaches (based on intent, not hours worked) that are not going to help you get across the finish line because they have other life obligations that come BEFORE your business?

Then give this shit a listen. 

Threesome time with Will Lanier + Chloie Jonsson.

Will and Chloie are traveling the company with a handful of others to speak on the topic of creating a higher level of inclusiveness for the LGBTQ+ community and create a safe conversation for business owners to ask questions and learn about this growing sector of the CrossFit community. 

You call yourself an entrepreneur, a visionary...

You claim to be a problem solver and designer...

Maybe you weren't meant to open your own gym?

Maybe you should have just franchised some other guys dream?

An update podcast on a few things I've had going on, some news and awesome lineup of new podcast that will be dropping...

My new favorite quote and here's why...

Microgym owners talk about Facebook in two facets:  

- they admit they know nothing

- they think they know it all

No doubt that a small percentage of my brethren know their shit when it comes to FB ads, but let's not pose...

...most of us are just headline readers.   We think because one guy has a conversion based ad that goes to a landing page for a 6 week challenge, that this is only way to generate leads.

I've got a surprise for ya.

It's not.

Retail is one of the last pieces of the puzzle.  Plenty of more important elements of owning a microgym should be addressed before it - but once you've got a solid grasp on those, I do recommend putting some energy into this very viable revenue stream.