Ian Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture brand Industry West, where (as regular listeners to this show will know) he was always up to something different with his marketing budget – that usually paid off! 

WWYD is a brand new format for the show - where we ask some of our favourite and most knowledgable eCommerce friends... "What would you do?". 

In this new WWYD? episode, Ian shares his roadmap for scaling fast—bootstrapped growth, nonstop testing, lean operations, and breaking the beliefs that hold brands back. 

 

Hit PLAY to hear: 

 

• 🚀 Ian’s playbook for driving hockey stick growth in a $10–25M ecommerce brand 
• 🧪 Why constant testing across the funnel is the real growth engine 
• 💸 How cutting overheads frees up cash to fuel marketing and product 
• 🧠 The limiting beliefs holding back ecommerce businesses (and how to break them) 
• 🤝 How to balance agency support with in-house agility for faster results 

 

Key timestamps to dive straight in: 

[05:52] "Pragmatic Growth in SaaS Marketing" 

[07:52] Always Be Testing and Optimizing 

[12:08] Reevaluate Post-Retheme Testing Practices 

[13:03] Overcoming Imposter Syndrome in Testing 

[18:08] Dynamic Testing: Leadership's Role 

[19:19] Listen to Ian’s Top Tips! 

 

Full episode notes here: https://ecmp.info/561  

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