Photographers, and many other creative entrepreneurs, don’t often think of themselves as writers. It’s easy to get stuck in your head and think that if you’re a “bad” writer, you’ll never be able to write successful copy that draws in the clients you want to work with. The truth is that being a “good” writer just means being you.

In today’s episode, I’m talking with Jenny Roth, an email and website copywriter for coaches and creative service providers. She’s sharing how to embrace your uniqueness in your content creation, use client feedback to narrow in on your message, create a consistent tone that will catch someone’s eye, and what to avoid when it comes to crafting your message.

What’s in this episode:

[02:58] Jenny’s tips for writing a really great bio and elevator pitch and embracing your uniqueness in the process

[06:58] How to create copy that really connects with your ideal client, and the importance of doing market research and listening to client feedback to really hone in your market

[11:45] Jenny’s thoughts on ChatGPT and other AI writing tools as well as plagiarism in writing

[17:50] Why you should speak to your audience like you’re just talking to one person, and how to create a consistent tone in your copywriting

[20:33] Pitfalls and cliches photographers should avoid when it comes to their copy, and Jenny’s advice for finding your copywriter voice

[23:56] Jenny’s advice for how to get out of the limiting belief that you’re “not a good writer”

Tune in to this episode with Jenny Roth to learn how to find your unique voice and get out of your head when it comes to writing copy!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/you-are-a-writer-copy-that-connects-with-photography-clients-with-jenny-roth/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/

Discover what makes you stand out as a photographer with our free quiz, What’s YOUR Photography Superpower: https://themilkyway.ca/quiz/