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I’ve had 17,400 Instagram followers for YEARS now.

Sure, it tracks up a bit.

Down a bit.

But overall, it HOVERS around that number 🛸

Same with my trusty email list.

A few subscribers up.. then a few down.. and repeat.

But, what can I REALLY expect?

I HAVEN’T TAKEN AUDIENCE GROWTH SERIOUSLY SINCE 2017.

In 2023 though, I changed my business model.

I gained clarity on my founder type and ditched the big, stressful business to to intentionally go back to my creator roots.

Here’s why:

In November 2022, I turned 40.

And let me tell YOU:

There’s something about turning 40 that puts everything into perspective.

It makes you realise that you are not, in fact, immortal.

That “later in life” has actually come WAY FASTER THAN YOU THOUGHT IT WOULD.

It helped me – in the best possible way –  to define my dreams and what I REALLY wanted to do with the increasingly limited time I have left.

Here’s what I realised in the process:

That I was really, really proud of what I’d achieved in the 7 years prior since I’d started my business.

.. Even though I was a late bloomer.

.. Even though I’d spent FAR TOO MUCH of my life *ahem my twenties into my early thirties* waiting for the weekend and losing myself in happy hour.

.. And even though I’d veered a little off course in building the wrong model for me.

With every misstep, I’d had the tenacity, courage and clarity to course correct and keep chasing after my dreams.

And ALSO?

I realised that I was in NO WAY DONE YET.

That in many ways, I was just getting started.

 And if YOUR dream is to build a lifestyle business, Lifestyle Business School is the thing I have personally built to help you get there.

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

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