The number one pain point brands bring to us: "My current agency gives me execution, not strategy."

Luke and Richard, break down why that complaint, while valid, doesn't go far enough.

Most brands are stuck in one of two broken relationships:

• An agency that only executes (you tell them what to do, they do it)

• A consultant that only strategizes (they give you a plan and leave)

Neither owns the outcome. And that's the real problem.

In this episode, Luke and Richard walk through the hierarchy of what actually matters:

• Execution is the baseline (necessary but not sufficient)

• Strategy is the ascension (backed by data, methodology, and experience)

• Outcome is the North Star (predictable results you can hold someone accountable to)

Key insight: If the outcome isn't there, the strategy doesn't matter. If the strategy isn't there, the execution is just busy work. The Prophit Engine is built to own all three.

3% forecast accuracy across billions in managed revenue. That's outcome ownership.

Show Notes:

• Axon is offering $5K ad credit when you spend $5K. Go to https://axon.ai/en/ctc to set up your first campaign.

• Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have