What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something.

If they’re lucky, maybe they’ll reel something in. But more often than not, they’re coming home empty-handed.

That’s exactly how a lot of gym owners approach their marketing. They put all their eggs in one basket – usually Facebook ads – expecting it to bring in all their leads. And when it stops working? Panic mode.

The smart gym owners do it differently. They cast multiple poles in the water – mixing in direct mail, referrals, Google ads, SMS follow-ups… That way, no single platform controls their success.

In this episode, Tim and Randy break down why diversifying your marketing is more important than ever and how to build a system that keeps your gym growing – no matter what happens to Facebook.

If you struggle to get good leads, have ever been burned by an ad agency, or simply want to learn more about marketing strategies, tune in!

Key Takeaways: 

• Intro (00:00)
• "Poles in the Water" concept explained (01:02)
• Why relying on one marketing channel is risky (03:44)
• Why gym owners struggle with lead generation (11:48)
• The problem with agencies focusing on lead quantity (14:53)
• Aligning gym offerings with ad messaging for better results (17:46)
• How to choose a marketing agency that fits your gym (20:27)
• Final thoughts (23:21)

Additional Resources:

- Get 30 days of Semi-Private Pro on us! 

- Check out our Switch to Semi-Private course 

- Apply to join the Iron Circle 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- Business Accelerator Program   

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