On today's episode, we cover a topic that we've never talked about on the podcast before ... Search Engine Marketing. 

In host, Andrew Faris's words: "Is there anything less sexy in marketing?" 

It might not be sexy, but we will get tactical. Here's how we're approaching SEM strategy, why we're doing it, and how to get it right.

On today's episode, we cover a topic that we've never talked about on the podcast before ... Search Engine Marketing. In host, Andrew Faris's words: "Is there anything less sexy in marketing?" It might not be sexy, but we will get tactical. Here's how we're approaching SEM strategy, why we're doing it, and how to get it right.

You Need To Get Serious About Search Ads

2020 transformed the world of ecommerce forever.

For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.

So how do you navigate this dangerous new reality?

No matter how you do it, you’d better not do it alone.

That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.

Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

Business

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

2020 transformed the world of ecommerce forever.

For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.

So how do you navigate this dangerous new reality?

No matter how you do it, you’d better not do it alone.

That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday &amp; Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.

Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor &amp; Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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You Need To Get Serious About Search Ads

You Need To Get Serious About Search Ads

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