For many gym owners, the only marketing strategy is Facebook ads. When numbers start falling, and they need more leads, their default move is: run another ad, spend a little money, and hope for the best. 

In this episode, Tim and Zach explain exactly why that approach keeps failing and what has to replace it if growth is going to be predictable again.

They talk about how to stop reacting to bad months and start running a plan that works all year.

They also share:

• why marketing can never be turned off
• how macro, mezzo, and micro strategies work together
• how to attract new clients, retain members, and win back past ones

Tune in to learn how to eliminate guesswork and build a marketing calendar that holds up in 2026. Tune in.

Key Takeaways:

• Intro (00:00)
• One Facebook ad no longer works (01:10)
• Multiple poles replace single-channel marketing dependence (02:05)
• Marketing must never turn off (04:28)
• Macro, mezzo, micro marketing strategies defined (05:05)
• Google Business Profile drives year-round local visibility (06:15)
• Podcasts support retention, authority, and acquisition (07:40)
• Quarterly win-back campaigns explained (12:55)
• Omnipresence beats reactive, single-channel marketing (21:10)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

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