Brick-and-mortar gyms continue to face increasing competition from online and other fitness business models.

But we have one giant advantage over all these other options that we should be exploiting to blow the competition away.

The need for human-to-human interaction will never go away. We offer our clients this interaction and the great experience that comes with it.

Unfortunately, gyms never fully embrace this advantage. If you were to focus on every aspect of your customer’s journey and make the experience as best as it can be, you’d never worry about the competition, whether online or from across the street.

Right from the parking lot, to the reception, to the changing rooms, to how you deliver the workouts, everything should point to a great customer experience.

That’s how you use your big advantage to beat the competition.

Listen in for great tips on how to deliver a great experience in your gym.

Key Takeaways

- FitPro Growth Summit 2023 update (00:47)

- The big advantage of brick-and-mortar gyms (02:33)

- Online coach vs. at-gym coach (04:27)

- Importance of verbal, visual, and touch cues (05:56)

- Customer experience is the differentiator (06:42)

- Overdeliver to your clients (10:20)

- Retention begins at the selling point (13:59)

Additional Resources 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

- Learn more about The Iron Circle