In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The conversation also highlights the necessity of understanding the sales cycle, setting realistic expectations, and the role of digital presence in modern branding. Crystal shares actionable strategies for effective brand marketing, including the importance of consistency and creating a unique brand identity that stands out in a crowded market.

🎥Watch the video version here: https://youtu.be/tOuyhc3rK60


====== Timestamp Chapters =====
00:00 – Intro with Crystal Williams
01:05 – What branding really means beyond a logo
02:41 – Branding as a long-term growth tool
04:52 – Branding vs. direct marketing mindset
10:17 – Crystal’s 10–12% marketing spend insight
13:23 – Real-world examples: billboards, jingles & mail
16:08 – Community involvement as branding
18:51 – Hard-to-measure strategies that still work
26:22 – Why brand drives better marketing ROI
29:07 – Lemon Seed’s “three-bucket” approach
31:20 – Final thoughts on patience and strategy

==== 🔧  What You'll Learn 🔧  ====
– Why branding is more than a logo
– The difference between brand and direct marketing
– What tradies get wrong about marketing
– How to build a brand that makes people remember (and call) you
– Lemon Seed's “three-bucket” marketing strategy

📚 Resources:
– Crystal Williams: https://www.lemonseedmarketing.com/
– Connect with Crystal on Instagram: https://www.instagram.com/lemonseedmarketing

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed