If you want your cheer gym to be unrecognizable in 2026 (in the best way), this episode is your wake-up call. In this high-energy episode of the Cheer Biz Podcast, Dan Cotton lays out the real steps it takes to transform a cheer gym business—no fluff, no motivation without execution. He talks about why most owners “nod their head” and never follow through, and what it actually looks like to commit to growth when it gets uncomfortable.