A rock‑solid listing presentation is the fastest way to boost confidence and win more seller appointments—but most agents either wing it or rely on dated slides that don’t speak to what owners actually care about. In this episode I walk you through my nine‑section “seller‑psychology” template, refined after 1,000+ presentations from Westlake Village to Calabasas. You’ll learn how to open with a genuine rapport‑builder, draw out the homeowner’s real goals (“What would a successful sale look like for you?”), deliver a one‑page market snapshot that proves your pricing strategy, showcase a 21‑step marketing plan, explain net proceeds and commission with total transparency, and close with a clear next step—all while handling objections before they surface. I even share the leave‑behind package I use: net sheet, one‑page CMA, and the first page of my Local Legends vendor directory that sellers keep on the fridge. Steal this structure, customize the language, and walk into every listing appointment knowing you can demonstrate expertise, empathy, and an airtight plan that makes choosing you the obvious decision.

#ListingPresentation #RealEstateAgent #SellerPsychology #WinTheListing #RealEstateMarketing

Breaking into a farm area isn’t about talking at owners—it’s about solving the everyday problems that come with homeownership. In this video I share the exact “Local Legends Directory” letter my team mails to Westlake Village, Thousand Oaks, and surrounding neighborhoods to spark real conversations, collect trusted vendor names, and position ourselves as the go‑to resource for maintenance, repairs, and improvements. You’ll hear the full script line‑by‑line, why framing around MRI (maintenance • repairs • improvements) hooks attention better than generic “What’s your home worth?” postcards, and how each reply feeds a growing directory that homeowners actually save—and call us to update. If you’re looking for a proven real estate farming letter that generates listings, buyer referrals, and community trust, grab this template, customize the neighborhood details, and mail it with a genuine offer to help. Ready to turn local service recommendations into future listings?

#RealEstateFarming #LocalLegendsDirectory #ListingLeads #HomeownerValue #RealEstateMarketing

Struggling to turn happy clients into public proof? In this video I walk through the exact “repeat‑and‑scale” review campaign my team uses to collect Google and Zillow reviews that attract fresh sellers and buyers every month. You’ll hear why a review request must be its own call—not tacked onto a thank‑you chat—plus the timing that keeps you from sounding pushy. I share the subject line that lifts open rates, the concise email copy that gets past clients to write two‑sentence testimonials, the gentle text nudge when life gets busy, and the handwritten follow‑up that rescues missed opportunities. You’ll also see how a single Google review just landed me a $1.4 M listing, even though our profile is still rebuilding. Copy the template, customize the cadence, and start turning every closed deal into social proof that ranks on Google and convinces the next homeowner to call you first.

#RealEstateReviews #GoogleReviews #ClientTestimonials #ListingLeads #RealEstateMarketing

Homeowners are screening calls because they keep hearing the same worn‑out real‑estate scripts. To break through the noise you need to talk about what’s on their mind every single week: maintenance, repairs, and improvements. In this video I explain the simple “M‑R‑I” phone approach my team has used for seven years to start real conversations with farming neighborhoods, past clients, and sphere contacts. Instead of leading with “Do you know your home’s value?” you open with a genuine home check‑up: ask whether anything needs fixing, offer trusted vendors from your pre‑vetted directory, and share quick tips on routine upkeep. The moment you solve a real pain point—leaky faucet, broken sprinkler, outdated HVAC filter—you earn trust and become the first person they think of when it’s time to list.

I walk through exact phrasing for the call, how to collect new service‑provider referrals while you’re on the phone, and why this empathy‑first script outperforms any price‑update pitch. Use it consistently, pair it with your printed or digital directory, and watch homeowners remember your name for the right reasons—because you cared about their house long before you asked for the listing.

#RealEstateScripts #HomeownerCalls #MaintenanceRepairsImprovements #LeadGeneration #RealEstateProspecting

Struggling to keep viewers watching your real-estate videos to the very last second? In this episode I share the R-E-P framework I’ve refined after hundreds of trial-and-error shoots:

Use the same flow for every format—YouTube Shorts, Instagram Reels, TikTok, or a full buyer seminar—and you’ll hook scrollers, solve a real problem, and nudge them to hit follow for more. Want the framework in writing plus fresh prospecting ideas every week? Tap the newsletter link in the description.

#RealEstateVideoTips #ContentFramework #REPEngine #HookYourAudience #RealEstateMarketing

Social media isn’t just a place to scroll anymore—it’s where buyers, sellers and future referrals discover you. In this quick-hit episode I break down the two biggest shifts reshaping real-estate marketing online and how to turn them into listings:

You’ll leave with a four-step playbook:

Ready to future-proof your brand and get found where clients actually search? Hit play, then grab my free weekly Real Estate Prospecting newsletter (link at the top of the description) for step-by-step content prompts you can use Friday.

#SocialMediaForRealtors #RealEstateMarketing #TikTokForAgents #InstagramReels #YouTubeShorts #DigitalFarming #CommunityBuilding

Rocket’s takeover of Redfin—and its pending grab of Mr. Cooper—signals a future where national platforms capture buyers and sellers long before they ever talk to an agent. In today’s episode I outline the two moves that let an individual REALTOR® (or a lean team) stay irreplaceable: 1) become the default local brand by flooding one niche market with daily short-form market takes, weekly YouTube deep-dives, community partnerships and a value-heavy email that lands every month; 2) own the entire workflow from first click to post-close by giving clients your search IDX, preferred-lender pre-quals, smooth e-sign offers and a homeowner hub packed with equity tracking, maintenance reminders and a vetted “legend” service directory. When you pair hyper-local content with a concierge-level back-end, Zillow Flex, Rocket Redfin and every other mega-portal suddenly look… generic.

Hit play to see how I layer social video, neighborhood events, Google ads and CRM automations so my name pops up before theirs—and sticks long after closing. Then grab my free Real Estate Prospecting newsletter (link at the top) for the exact prompts, posting calendar and follow-up templates I use every week.

#RealEstateMarketing #RocketMortgage #Redfin #ZillowFlex #HyperlocalBrand #CRM #HomeownerWorkflow

Ever wonder what your 90-year-old self would ask you right now? In this quick episode I share an AI prompt—borrowed from TikTok creator Nate—that turns ChatGPT, Claude, Gemini, Grok and DeepSeek into a “future-you” coach.

Grab the prompt, try it in your favorite LLM, then tell me which questions hit you hardest. And if you like these fast AI hacks, jump into my free Real Estate Prospecting newsletter (link up top) for weekly tools, scripts, and content ideas that keep you one step ahead of Rocket-Redfin, Zillow Flex and every other portal.

#AIForRealtors #ChatGPTPrompt #RealEstateMindset #ClaudeAI #GeminiAI #GrokAI

Local Service Ads (LSAs) and Google Analytics can look intimidating, so I saved them for the last chapter of our four-part “Google 8” mini-series. In this quick walkthrough I break down:

I also share the exact links, setup steps, and review-building cadence my team uses (grab the Google Doc—just DM me). If you missed Parts 1-3, circle back for the full eight-tool stack.

Key takeaways

👇 Want weekly scripts, AI prompts, and campaign ideas? Join my free Real Estate Prospecting newsletter. Let’s out-smart Rocket-Redfin and Zillow Flex together.

#GoogleLocalServiceAds #GA4ForRealtors #RealEstateMarketing #LeadGeneration #RealEstateProspecting

Google 8 – Part 3: YouTube & Google Reviews for Real-Estate Leads

Ready to turn Google into your #1 (and #2) online lead source?

By the end you’ll know exactly how to launch a YouTube series people binge and a review engine Google loves—without burning yourself out.

📬 Want the full Google 8 checklist and my copy-and-paste review scripts? Grab them free in my Friday Real Estate Prospecting newsletter (link above).

#RealEstateMarketing #YouTubeForAgents #GoogleReviews #LeadGeneration #Google8