Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas.

Listen in for some tangible and actionable LinkedIn profile advice!

Key Highlights

[02:23] LinkedIn Profile Completeness

[03:30] Social Selling Index

[04:09] What Social Selling Index Does?

[05:21] My 100 Point System

[07:26] Searching for People

[08:00] Top 10 Areas Where Majority of Professionals Underperform

[08:55] Personalized URL

[11:15] Creator Mode

[15:10] Featured Section

[16:31] Past Company Experience

[20:29] Concept of Waiting

[21:44] Volunteering/Organizations

[24:03] 5 First Priority Areas

[24:16] Professional Summary

[26:20] Write Your Professional Summary in First Person

[28:31] Publish More Content on Linkedin!

[31:09] Current Company Experience

[31:59] Gain Recommendations

[33:27] Summary

Notable Quotes

• I'm finding that a majority of employees, and these are generally primarily sales-focused people, they are falling short, in pretty much the same 10 areas, year in and year out every time I do this.
• This proprietary methodology that I think really brings your LinkedIn profile into alignment with the high performers in your industry. And as you all know, all roads on LinkedIn lead to your profile. That's why it's so critical that you get it right.
• The LinkedIn profile is almost like your second website. In fact, if you do not have a website, your LinkedIn profile pretty much is your own website. And that's why you want to make sure that your profile is up to par.
• I always say claim your personal URL before someone with a similar name does.
• I would bet that LinkedIn by limiting you to high five hashtags, it's really saying that you specialize. You're an expert in these areas, and therefore, when you publish content around those areas, it would make sense that maybe it gets a little bit more priority than people that don't have those hashtags that are publishing content with those hashtags.
• LinkedIn is an inbound marketing tool, the more data you give it, the more places that you said you worked, the more keywords you can add in those places, the broader the connections you can make with other people.
• It was my wife who said, you know, all those past relationships that you have, add up to who you are today. They've made you who you are today, they are a part of you. There's nothing to be embarrassed about. I would say about all your past experiences, add up to who you are. And you never know when that past experience is going to come in handy.
•  By putting volunteering/organizations in your profile, you're not only building that potential data poin

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business?

This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about.

By the end of this conversation you will:

• Understand B2B leads: from the buyer persona to the user intent.
• Learn how to create a cohesive content marketing strategy that drives leads.
• Learn the differences amongst the top 5 strategies: Lead magnet, Free tools, Original research, Case studies, Newsletter.

Key Highlights

[01:37] Introduction of Podcast Guest, Jeff Baker

[02:43] Jeff's Journey to Digital Marketing

[05:32] What is SEO?

[09:30] Should I Create Content Using AI?

[15:10] Looking At Search Intent and Buyer Persona

[19:13] The Importance of Adding Value to Your Audience

[19:35] Why Blogs Exist?

[20:07] Selling by Teaching

[22:51] What is a Lead Magnet?

[23:00] Five Strategies to Lead Magnet

[27:02] One of the Best Lead Magnets

[28:55] Tool that Jeff Recommends for Lead Magnets

[31:01] Creating Original Research

[35:57] Writing Case Studies

[39:02] How to be Successful on Newsletter

[45:25] Connect with Jeff

Notable Quotes

• The new SEO strategist is going to be a content strategist. 
• The soul and really caring about the topic, and showing the unique perspective is what really is going to differentiate that content and which is going to help not just in search engine rankings, but generate leads as well.
• Most of the time, when I see people getting this wrong with lead generation, it's they're mismatching the intent of their users with the goal that they're trying to accomplish.
• So for me, my best recommendation is to follow the intent all the way through to the end. So understand that my intent for this particular topic, this search is information, I'm just looking to learn and don't break that pathway and offer me something that adds value to my current mindset.
• When creating the strategy, the informational, and just understanding those intersection points, and really trying to knowing that some of that content is going to more directly generate the leads, and the remainder is really going to indirectly.
• Same point with the lead magnets. It doesn't need to be an earth shattering, lead magnet or tool that nobody's created, or nobody's ever thought about. It just needs to add some value, you know. And the good point is that, we always assume we need to provide a lot more than the user does.
• Start with the assumption that nobody wants to read it. And what that's going to do is it's going to force you to create something way out of the box with your subject line and with the content that yo

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World,  annual convention. Working with realtors I have realized 2 truths:

1. They are entrepreneurs and need to build their own business like any other business owner
2. Like most entrepreneurs, a lot of them simply don't have the time and/or resource to consistently show up on social media

While there are some EXTREMELY savvy real estate pros when it comes to social media, from a numbers perspective, my experience is that an overwhelming majority are still looking for the magic bullet to help them gain value from social media, where they know they need to be more often.

Whether or not you are in social media, I am hoping this message resonates with you as well!

With that in mind, in this episode I share with you a simple formula to give you some boundaries yet concrete guidance to make the most of social media marketing in the smallest amount of time necessary.

I hope this inspires YOU to ACTION!

Key Highlights

[03:50] What I Noticed On Successful Real Estate Agents And Salespeople

[05:36] Reimagining Content for More Impactful Social Media Marketing

[07:43] People Want To Engage With People, Not Objects

[08:4] It's All About Action

[09:35] Include Yourself More In Your Content

[10:15] Visualize Everything That You Do

[11:42] Stick With Big 3 Platforms

[15:00] When To Customize Content For Every Platform

[15:47] Things to Remember If You Want to Publish Same Content Across Platform

[20:00] It's Okay to Include Yourself In Your Content

Notable Quotes

• I find that a lot of real estate agents, a lot of salespeople, and a lot of businesses are self promotional in their content and social media, which tells me, they don't look at social media as this golden arena where we can develop relationships of value with all sorts of entities, all sorts of people.
• But more than often, people want to see you they want to engage with you, they engage more with people than they do with logos or inanimate objects. It is just the general rule of human beings and, and how and why we engage with people. And this is what social media is all about.
• I want to challenge you to be 100% visual, with your content. This is what social networks want. This is what people engage with more. And at the end of the day, this is going to get you the most eyeballs.
• this is what I want you to think about when it comes to your social media marketing. It should be a process, it should be a system because I want you to save time for the actual engagement for the proactive engagement of finding new people reaching out to new people and the reactive engagement of obviously being there when people engage with you. 
• And once again, save your creative juices for the

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly moving in the favor of consumers, and advertisers are being challenged in accessing the same amount of rich data they used to be able to more easily obtain effective digital marketing advertising results.

What should your business do to measure your digital marketing ads ROI in a non-trackable world?

This is the topic of an informative interview I had with Elijah Kirsch, CEO and Founder of Zonder Marketing and also one of the leading consultants at Mayple Marketing Solutions.

Some of the things we discussed include:

• How to understand the current digital and social media advertising situation and further push for privacy and its impact on your advertising
• Learn how to measure ROI through a variety of A/B testing methods
• Discover "hidden" ROI measurements in your data

Key Highlights

[02:42] Introduction of Podcast Guest, Elijah Kirsch

[04:42] Elijah's Journey to Digital Marketing

[06:27] The Evolution of Digital Marketing

[10:32] Look Alikes and Remarketing

[12:10] Changes in Social Media Platforms

[13:03] Changes in Paid Digital Marketing

[15:00] Things That Businesses Should Be Doing Now

[19:44] Attribution On Multiple Touchpoints

[23:12] Elijah's Favorite AV Testing Methods

[26:42] Hidden ROI Measurements

[30:57] How Mayple Helps Businesses

[34:15] What To Look Foward In The Next Years

[36:30] Connect With Elijah

Notable Quotes

• And one thing that I believe in is when you're taking over a client that already exists, and they already have campaigns, don't just run your own. I've seen that happens so many times where agencies consultants are like, hey, I've got a better idea.
• While this year is tough, just because you have that year over year comparison, I think going forwards with these, you're going to see much smarter implementations much, much more cohesive stories doing putting more effort into those areas than I think what often got done in the past.
•  And so I think what the businesses are going to start to do is really understand what that incrementality is.
• I think we as marketers need to be much more integrated, no longer can we just look at return on adspend and call it a day, another client of working with doing Google Shopping, I've reset up all their campaigns based on their actual margin.
• You can completely change how a company works and operates by understanding that data, it takes a lot more effort, it takes time, and it takes understanding. But I find it extremely helpful.
• You can't have mediocre creatives anymore. They have to be on point. You have to be working with people and be integrated into that brand team. 

Guest Links:

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Twitter is an often forgotten about but potentially extremely powerful option for your social media marketing.

What impact can Twitter have on your marketing? What businesses should utilize it? And how to go about best using it?

Find out all you want to know about Twitter marketing on this episode of the Your Digital Marketing Coach podcast!

Key Highlights

[05:13] Why I Invest Time and Energy On Twitter

[07:08] Twitter as A Great Discovery Tool for News

[07:48] The Magic of Twitter

[08:33] The Value of Twitter

[09:08] Importance of Twitter Ads

[10:23] Connecting and Engaging Is Easy On Twitter

[11:52] Twitter's Content

[13:48] Share Natively!

[16:04] Hidden Engagement

[16:32] Things You Can Do To Start A Conversation

[17:23] Why It Is Easier Develop Relationships On Twitter

[19:04] Summary

Notable Quotes

• Now, a lot of us marketers publish a lot to Twitter. And we tend to use tools to do that. And when you use a tool on a platform, you sort of lose touch with the reality of the platform. And I definitely realize that with Twitter, really as a place to monitor the news, Twitter does a good job of pointing out news that's going on from reputable sources.
• Once again, that happens on Twitter, it's because it's where the news breaks. And it's where the media is. And if you're a business, or if you're a solopreneur. entrepreneur, you want to get covered by the media.
• The life span of a tweet is very short. It's the repetitive gesture of checking it on Twitter, if you're doing it organically, several times a day, if you're tweeting a few times a day is going to be the cadence that you need, I believe in order to make impact there because it is so noisy.
• And there's very few platforms today that we can say that about, but compared to a tick tock, or any other platform, Twitter really is the easiest platform to connect and engage with others on to have conversations.
• So if you want to go a little bit further with Twitter, assuming that you're already publishing content on LinkedIn, on a Facebook, or on an Instagram, or even on a tick tock, you can take that exact same content and publish it on Twitter, that would be my number one recommendation for you.
• The magic starts when you engage with others, when you engage with influencers with thought leaders with your followers. And the more you tweet, and the more you engage, and that engagement should also include proactively following, the more things tend to happen over time, like anything else in social media, it has a tumbleweed effect.
• And part of me is like when everybody talks about going to LinkedIn or a tick tock or an Instagram, there's always value in all these other social networks that a lot of people have forgotten about. They're all equally important.
•  And I think that those that are succ

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emergence of TikTok, which is the best place to engage with and activate influencers?

Joining me today is influencer marketing expert, and Founder and CEO of one of the leading companies in the influencer marketing space, Markerly. We go deep into what makes TikTok such an appealing venue for influencer marketing, including:

• Why TikTok is the place to be for young people.
• Why it's more engaging than any of the incumbents.
• The amazing value you can get working with TikTokers and how competitive their ad platform is for brands.

Key Highlights

[02:07] Introduction of Podcast Guest, Justin Kline

[05:03] How Justin Get Into Influencer Marketing

[07:26] Transitioning From Social Network to Influencer Marketing

[10:26] The Growth of Tiktok Over The Last Years

[13:10] Changes in Tiktok Demographics

[14:53] The Rise of Tiktok During Pandemic

[18:00] What Makes Tiktok Special?

[20:03] The Role of Influencers

[22:00] The Differences of Going Into Influencer Marketplace

[25:16] Tiktok Ads

[27:07] Tapping Into Creative Force of Influencers

[28:40] Branded Partnership in Tiktok

[29:57] Knowing the Demographics to Invest Into

[33:46] Connect with Justin

Notable Quotes

• It's just crazy how, how much the pandemic has changed things. It's really fascinating. And yeah, and I look at Tiktok is very much an entertainment platform. 
• I think it's just this never ending stream of stuff that they're predicting, you're going to like, and the more you, you know, the more you use the app, the better it gets at, at suggesting content to you. 
• Influencers are keeping people interested in making content that, you know, is going to capture people's attention. And, you know, that's a hard job.
• Tapping into this creative force, that enables you to think of ideas and to come up with content that you wouldn't have been able to come up with on your own. That is more likely to engage people because they on a daily basis, they're putting out content, and they're getting instant feedback as to how effective that content is, and how much that content resonates with their followers. 
• That's sort of a unique type of entertainment that just didn't exist in social media until Tik Tok. Right. So an example of raising the bar now other people are probably trying to do the same thing. And now we're going to see new things. So it just continues to evolve at a very, very quick pace. So I think that's one of the reasons why, you know, working with influences become so critical. 

Guest Links:

• Markerly: https://markerly.com/
• Connect with Justin on LinkedIn:

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

How powerful can LinkedIn be for your marketing?

And what might you be missing out on that is relevant for LinkedIn in 2022?

I have written 2 books on LinkedIn, and more recently have written a free ebook, Maximizing LinkedIn for Business, that I try to update every year according to the latest trends of LinkedIn and features it offers.

I just came out with my latest version of the free ebook, Maximizing LinkedIn for Business, which is now available for immediate download here:

https://nealschaffer.com/maximizing-linkedin-for-business/

Learn what the latest LinkedIn features that I recommend you focus on are in this episode of the Your Digital Marketing Coach podcast.

Key Highlights

[00:16] My Definitive Guide to Email Marketing Ebook

[07:17] LinkedIn Can Deliver Results

[10:08] My LinkedIn Data Points

[14:30] Main Newest Features of LinkedIn

[14:46] Freebies On My Website!

[15:24] First Thing I Would Prioritize Now On LinkedIn

[16:22] Generating Emotional Connection

[18:24] Featured Section

[20:44] Visuals Attract!

[22:14] Creator Mode

[24:00] Benefits You Will Get On Creator Mode

[26:05] Speculations on LinkedIn

[26:37] Newsletter Feature

[28:15] How To Turn On Creator Mode

[29:55] LinkedIn Automation Tools

[32:11] How To Get Massive Exposure On LinkedIn

[34:42] Summary

Notable Quotes

• LinkedIn is delivering 13x more traffic to my YouTube channel, then Facebook is at a pretty comparable follower size, which goes to show you that organic content published on LinkedIn can perform really well.
• You want to share information that's going to generate leads. But the other side of it is your human side. The ability to generate an emotional connection with people that together with brand awareness does lead to that content that you want to convert on being seen by more people.
• LinkedIn is still not Twitter. And it's not Facebook. But you can get more personal. You can share more personal stories, and more personal things about yourself that are inspirational.
• So think a little bit differently with your content, continue what you've been doing, but try to mix in more of that personal content. And I think you're going to get more engagement and with that, all of your other content afterwards is going to get more visibility.
• So my recommendation is it can only benefit you turn it on and at a minimum just put those hashtags that are relevant to you and or your brand up on your profile.
• If you want to get massive exposure on LinkedIn, and you want to start building out a big network.
• So I'm not going to say LinkedIn automation tools don't exist, because they do, I'm not going to say they can't be efficient, because

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

I talked about my perspective on the Creator Economy with its relationship to influencer marketing on episode 241 literally 10 episodes ago, but seeing how it is a trending buzzword these days, I wanted to invite on an old friend to give us his perspective, as he is literally launching the first event around the Creator Economy called the Creator Economy Expo (go here for a $150 discount: https://nealschaffer.com/cex)

And this guest, Joe Pulizzi, founder of Content Marketing World, knows something both about content marketing and launching and running successful events.

Listen in to learn Joe's perspective on where things have gone with content marketing and where they are heading with the Creator Economy. We covered a LOT of ground on this podcast, even touching upon the metaverse / Web 3.0 and NFTs.

If you want to understand the future of social media marketing, you'll want to listen to the end!

Key Highlights

[01:29] Introduction of Podcast Guest, Joe Pulizzi

[04:19] Evolution From Content Marketing to Creator Economy

[08:27] What is Creator Economy Expo?

[09:42] Why Content Creators Shouldn't Be So Focused on Social Platforms

[12:11] What is a Content Creator?

[13:45] Why Creator Economy Expo Was Created

[15:16] The Ultimate of Creator Economy

[18:47] You Need to Build Audience First!

[20:04] The Best Way to Generate Revenue

[22:54] Focus On One Platform and Master It

[25:50] Tilt Niching Vs Tilt Differentiation

[29:17] The Mission Of Creator Economy

Notable Quotes

• And really, when it comes down to my take may be versus a lot of different people is I don't like what's going on with content creators being so focused on social platforms, when those social platforms then make the changes as they always do.
• What I found over COVID was what was old is new again.
• The core really is to be content entrepreneur.
• You had a lot of great things that are happening. And I don't want people to miss that. So my recommendation is let's experiment. Let's see. But this is really something new that can move content creators from being totally dependent on social platforms.
• Look at the ones that aren't, the ones that are successful, already have an audience and get this, they usually have a pretty good email list.L
• Let's get rid of some of this stuff. Let's focus on being great at one or two things instead of just throwing your content all over everywhere.
• What are the two biggest problems with companies that try to build an audience, one is they don't have a content till they don't have a true differentiation area. And the second is they don't deliver consistently over a long period of time.

Guest Links:

• The Tilt:

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

If you are not building out an email list, you are leaving money on the table.

And if you have an email list but are not regularly engaging with your email subscribers, you are leaving money on the table.

Listen to this episode to learn why email marketing is so important, has the highest ROI of any digital marketing channel, and a preview of my new free ebook to help you understand best practices in how to "do" email marketing right.

Download my free ebook, The Definitive Guide to Email Marketing, here:

https://nealschaffer.com/email-marketing-guide/

Key Highlights

[01:54] Introduction to My Newsletter

[03:04] What I Realized About Influencer Marketing

[04:34] My First Ebook On Email Marketing

[05:18] How Email Marketing Benefit Your Business

[05:25] Choosing the Right Email Marketing Software

[07:17] Why You Have To Build An Email List

[07:46] Email Marketing ROI Example

[09:11] Another Data Point

[09:35] How To Know the ROI of What You're Doing

[12:06] Podcast Data Points

[12:42] How to Engage and Build Relationship With People?

[14:46] How to Build Email List

[16:08] How to Leverage Sequences

[16:38] Keeping It Human

[17:31] Make Every Email A Love Letter

Notable Quotes

• Based on their business objectives, I realized that influencer marketing wasn't the only way in which they could reach their goals. And in fact, in some cases, it might even be the best choice.
• And at the end of the day, everything else you do is on rented land, social media is rented land. If you're trying to get better search engine rankings, it's rented to YouTube, Apple podcasts, it's all rented land, we don't own it, the only thing we own our own websites, more importantly, our own email lists, right, which give us direct communication.
• And we could say the same thing on a podcast and YouTube as well. This is content, it's gonna live forever in the search engines. It's out of your control, but you're building asset.
• They continue to develop a deeper relationship with their customers, their customers continue to open their emails, and they continue to act upon what those calls to action are.
• Because once again, they may see us on social media, they may not they may see us in search engines, they may not they may come to our website, they may not. But the email, we know that we can get in front of people, right. And when we get in front of people, we need to be strategic about how we do it. But if we are given the privilege to directly communicate with people, that gives us an opportunity to deepen the relationship on our timeline, rather than the timeline of an arbitrary algorithm.
• I realized there was a gap in the market marketers were being misled on what influencer marketing was, they were missing out on an extremely impactful way of

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Every year we come out saying that this is the year of video.

Seems that way doesn't it?

Even if you know you SHOULD be doing more video as part of your marketing, it can be challenging if you don't know exactly what you SHOULD do.

I also face this challenge, which is why I'm excited to present to you this interview I had with Scott Miller, content marketing expert and Founder and CEO of Centerpost Media.

We discussed:

Understanding the power that video can have for your marketing.

Did you know, for instance, that 64% of internet users are more likely to buy a product after watching a video?

How to create the perfect video.

If budget allows, hire a professional to help you with videos, but if you are going to produce the videos yourself, there's a LOT to consider.

How to best use your videos on social media

and more!

Needless to say if you are trying to play catch up with video, this episode is for you!

Key Highlights

[01:35] Introduction of Podcast Guest, Scott Miller

[06:48] Why We Need To Focus On Video Today?

[09:25] How To Create A Perfect Video?

[12:28] Balancing Professionality With Authenticity

[14:22] Tips And Tricks On Preparing Recorded Videos

[16:00] Scott's Suggestions On How To Come Up With Ideas For The Video

[16:37] Expert Marketing

[18:00] How To Best Use Videos On Social Media

[20:53] Balancing Videos With Other Content Type

[23:32] Connect With Scott

Notable Quotes

• I think it goes back to one of the trends we're seeing in marketing is being authentic. And so more and more consumers want to know, what does the CEO stand for? How are they treating their employees? Video allows you to convey who you are and tell your story. And I think that's the reason why it's so powerful. 
• I think for me, it always starts with what are you trying to accomplish? I think that's that's step one. When we talk about creating video, you do not have to have video on every single platform.
• It doesn't have to be huge, you know, it doesn't have to be complicated Neil, it just has to be something that if I'm watching your video, am I getting your message? Is that coming clear? Are you communicating that? And certainly the video does it. But I think having a closed captioning and having the text helps with that as well.
• 80% of the content needs to be free advice. So think to yourself, what are some things I can offer for free, and that scares business owners, right? If you give me something for free, and I try it, and it works, and I want a deeper level, who am I going to go to? This is really about you know, you call it expert marketing, it's about you are already expert in your field.
• Stop worrying about following the social media trends that do not bring you additional business.

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