In this episode of the Marketing Happy Hour podcast, we're chatting with Halie Soprano, Senior Professional Services Consultant at Traackr, an influencer marketing platform that helps brands with influencer discovery, outreach, management, measurement (analytics), and more! Halie brings to the table a wealth of knowledge and years of experience in social media, paid media, and influencer marketing, and has worked for some of the coolest brands including WeddingWire (a The Knot Worldwide brand), Under Armour, and Beekman 1802!

Halie offers helpful and actionable takeaways around influencer marketing, social media, and paid ad management, including:

How to navigate career advances + shifts that align with your passions

What to do in order to understand your brand's persona and identity

The steps to take to cultivate a community that loves and trusts your brand, and how to earn your consumer's loyalty

How to build a social media and influencer strategy from a blank canvas, including how to identify influencers that are a good fit for your brand

Common mistakes to avoid when managing influencer partnerships

Her take on the future of influencer marketing and the unique perspective around consumers as influencers

Why it's important to set aside some of your influencer budget to "throw fuel on the fire"

How to set up effective and measurable paid ad campaigns

+ MORE!

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Halie's episode:

Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective

Top Tips for Creatives | Lisa Meyer of Beekman 1802

How to Build Brand Loyalty | Kara Salazar of Southwest Airlines

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