I often wondered how the same folks showed up on the stage so often before I figured it out. I was perplexed because far too often those repeat speakers at continuing education programs and other professional events weren't particularly great speakers. They got the job done, but they were pretty dull.

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If you improve your productivity by one percent per day for seventy-two days in a row, you become twice as productive. Yeah, it surprises me too. Math isn’t my thing. Just finding that small thing each day and implementing a change means that you’ll be twice as productive in just two and a half months—that kind of blows my mind. What if I really could get twice as much done as I can right now by making very small changes? What if that were to happen by this summer?

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When I'm focused on moving my business forward, I win at business. When I focus on the competition, I lose. Focusing on winning meant, for me, finding ways to attract and satisfy clients. That had little, if anything, to do with our competition. My clients cared a lot less about how I stacked up against the competition than I did.

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You can have pretty much anything you want if you'll decide what you want. Many of us aren't willing to decide. We won't take the time to think it through. But, even when we do sketch out our goals, we hesitate to commit. Why? Because picking one thing means giving up on some others. It's easier to keep our options open than it is to decide.

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Asking a client for an online review is hard. It triggers our insecurities. Asking risks rejection, negative feedback, or even ambivalence. It puts the story we tell ourselves, about ourselves, on the line.

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Life is fair more often than not. I find that annoying. The lawyer who’s too busy, distracted, overwhelmed, or unwilling to consistently, persistently follow-up, stay in touch, meet regularly, and stay on top of people ends up with what you’d expect.

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It takes some gumption to complain to your attorney. For most people, an attorney is an authority figure, someone kind of like a parent or a teacher. There are psychological barriers to telling these folks what we actually think. Our clients come to us referred by someone they trust, they met with us and decided to trust us as well. Even when they're unhappy with us they wonder if it's just their perception. They're not always sure they're right to be upset. You've likely had an experience of another lawyer's client coming to you just to double-check, to get a second opinion, about whether they're right to be distressed.

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These are the tools and products we use and suggest. Some are tried and true. Some were created last week. We update this list with some frequency so we suggest that you bookmark it and come back periodically.

Have we used every single product? Nope. But, nearly all of them are used by us or our members at Rosen Institute. There are a few that we included without trying them because they fill a gap in the market which solves a problem some folks desperately need to be solved.

Find the tools here.

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