The law firm’s equivalent of a hair on the appetizer or a fly in the soup is a slow response to the initial contact. The potential client calls, emails, texts, or uses your chatbot only to get no answer for what feels like too long. Maybe it’s not too long in your mind (perhaps they thought the butter was warm enough?). But, it’s too long for the prospective client.

Getting your team, no matter how small, into alignment to achieve goals is essential. The law firm you've created in your mind's eye will only come to fruition is you bring your team into alignment. Everyone needs to know what you're trying to buld and why it matters. Communication is how you make that happen. Without effective communication, everyone heads in a different direction. Things get done, but they’re often not the things that need doing.

Some of us leave a good job because we’re tired of being told what to do. Some of us start our own practice straight out of law school after three years of being bossed around by our professors. We each come to the point of starting our law firms from different places and for different reasons, but freedom is always a component.

Law firm associates have a nasty tendency to pack up their toys and go start their own law firms. Keeping them in our employ, doing the work which needs doing, is difficult. The grass is often greener elsewhere. They’re tempted by other offers or, quite often, the option of opening their own practices. The reality of today’s marketplace and economic environment is that your associate, practicing on his own, in a low overhead situation, has a decent chance of making more money than you in your larger firm. The resourceful, aggressive, nimble solo practitioner is often the most profitable lawyer in the marketplace.

Lawyers need to change people’s minds - jurors, judges, other lawyers, our staff, and especially our clients. We need tools to make that happen. We’re constantly searching for tips, tricks, and techniques. Our quest for insight into persuasion is never satisfied. Tips, tricks, and techniques are helpful but insufficient. We need something more. No matter how many books we read, seminars we attend, or videos we watch we're disappointed with the results.

When I practiced law, I often let my competitors steer me in the wrong direction. I’d see another firm buying ads, or publishing articles, or throwing a party and decide we should do that too. I’d get desperate for better ads, more articles, and a bigger party. I’d neglect what we were already doing in order to catch up with what they had decided to do. Shifting my focus led me to abandon partially finished projects in order to work on half-baked ideas prompted by others.

Most of us fear that we're being too aggressive, or worry that if we're too pushy, we'll end up shooting ourselves in the foot. Chances are that you're not even close to being too pushy.