In Episode 4 of our Trench Tips series, we dive into Chapter 4 of Sales Is Therapy: “It’s My Birthday.” This one is all about the inner child - the part of you that still carries childhood wounds, triggers, and patterns… and brings them straight into your sales conversations.

Whether you chase validation, take rejection personally, get reactive with prospects, or find yourself spiralling after a “no,” it’s rarely the adult you responding. It’s the younger you - the one who wasn’t seen, heard, reassured or supported.

In this episode, we explore how childhood patterns show up in sales, how to spot your triggers, and how to build self-awareness without falling into “pop therapy” excuses. If rejection hits harder than it should, this episode will make sense of why.

Get the book “Sales Is Therapy” here: https://amzn.eu/d/dJsWoXp

What you’ll learn:

• How your inner child reacts during sales conversations

• Why rejection feels personal even when it isn’t

• The danger of “pop therapy” self-diagnosing

• How to connect your triggers to childhood patterns

• Why self-compassion matters for sales performance

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