As a fitness business owner, you want to grow your business. You want to be successful to achieve time and financial freedom.

Growing your business can take many forms; it’s not just opening multiple locations. Adding new offerings within your current business is still growth or even expanding your current location.

The critical question before doing any of these things is defining your why by having an end goal in mind.

This way, you’ll work backward with a clear vision of where you want to go and what’s needed to get there.

In this episode, Randy is joined by Zach Lucas of FIIT Nation. We have a look at the options for growth for fitness entrepreneurs and the factors to consider before scaling your business.

This is an insightful conversation that you don’t wanna miss. Tune in!

Key Takeaways

- Begin with the end in mind (01:15)

- Look at the data and interpret it (05:38)

- The math of marketing (07:06)

- When to scale (16:36

- Incorporating your family into your decision-making (21:50)

- Who not How: Finding the right people (24:52)

- Location Location Location (37:53)

- Financials of scaling (38:55)

Additional Resources 

- Business Accelerator Coaching Program 

- Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/call

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle