In Episode 171 of Her Empire Builder Podcast we have Tory Archbold who is a superstar in the industry. She has been in business for a very long time after starting the PR agency, Torstar, in her 20s, and has really made an art out of storytelling and helping people to craft their brand story. She is now the brains behind Powerful Steps which helps people to own their story and own their power. So today, Tory's going to share with us how to articulate your story; how to choose the parts that you're going to share and the parts that you're going to keep private, and how to use it to aid the connection with your audience and taking your brand to the next level.