In this week's podcast, Ricardo addresses the topic “Economy of Attention”. He says that a product is made to meet a market need, and the greater the demand, the higher the price of the product.

However, as large amounts of data and actions we must manage make attention an invaluable presentation. There are many things vying for our focus at any given time, including work, employees, social media, and electronics.

In the same way, in the project environment, our most pre-project need, among our deliveries is to have attention, the manager's team, the customer, the supplier.

To drive and deliver the expected results to our stakeholders, we must position ourselves in the context of this attention economy.

Furthermore, Ricardo talks of two inferences about how the attention economy affects our project.

Listen to #5minpodcast to understand better.