In this episode, experience the sales process from the prospect's perspective – from the warm introduction to your first meeting over coffee. Very often, the meeting is an obligatory courtesy to the person who made the introduction.

Putting yourself in your prospect's shoes is something sales professionals often fail to do. Instead, we ask questions to uncover pain so that we can quickly solve it with our solution. But this is not the biggest mistake sales pros make. There is an even bigger one you may be overlooking.

Uncover the one thing you're doing that is holding you back from becoming an elite sales professional. Grab a cup a coffee, a pen, and paper, and learn how to change the trajectory of your sales conversations.

After You Listen:

• Bookmark this episode as we build upon this conversation from episode to episode. https://podcasts.apple.com/us/podcast/breaking-sales/id1503234243
• Do you want to know why you're not getting the sales results you want? Take this assessment to determine how and where you can improve your results. https://www.lappin180.com/sales-performance-assessment
• Connect with Dan Lappin: https://www.linkedin.com/in/lappin180
• Give us your comments, show ideas, and guest requests: https://[email protected]
• Learn more about Lappin180: https://www.lappin180.com/