In Episode 5 of our Trench Tips series, we break down Chapter 5 of Sales Is Therapy: “First Aid Kit.” This episode is all about preparation, not for when things are going well, but for when sales inevitably get hard.

Rejection, hang-ups, missed targets, bad months, and emotional slumps aren’t exceptions in sales - they’re guaranteed. The mistake most people make is waiting until they’re already drowning before they think about how to recover.

In this episode, we introduce the idea of a personal sales first aid kit: a set of tools, reminders, and routines you prepare in advance to help you reset, refocus, and regain momentum when things go wrong. From the “1–1–1 rule” to mindset resets, motivation anchors, and practical recovery habits, this is about building resilience before you need it.

Get the book “Sales Is Therapy” here:
https://amzn.eu/d/dJsWoXp

What you’ll learn:

• Why sales slumps are unavoidable and normal

• How to build a personal first aid kit for tough days

• The 1–1–1 rule (1 minute, 1 hour, 1 day resets)

• How to recover emotionally after rejection

• Why preparation beats motivation every time

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