Search engines are shifting, organic visibility is fading, and if you’re not evolving, you’re losing! In this episode of Lunch with Norm, Norm Farrar sits down with SEO expert Dan Kurtz to uncover the latest SEO and keyword strategies that Amazon sellers and eCommerce brands need to dominate the search results in 2024 and beyond.

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00:00 Introduction

01:09 Guest Introduction: Dan Kurtz

02:50 SEO Trends and Strategies

13:25 Press Releases and Backlinks

30:55 Commercial Break: Maximize Your Amazon Reimbursements

32:25 Using IFTTT for Content Distribution

35:19 Understanding Google Knowledge Panels

43:43 The Power of Google Business Profiles

48:52 SEO Tips for Amazon Sellers

50:18 Final Tips and Common Mistakes