Superhost status has long been seen as a mark of excellence, but is it still relevant, or just the baseline? In this episode, Wil unpacks the realities of maintaining Superhost at scale, the overlooked safety concerns in Airbnb’s system, and whether the status truly reflects hospitality excellence. He also explores how Airbnb could evolve the program into something more meaningful and what hosts should really be striving for. If Superhost disappeared tomorrow, would your business still stand out?

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