The Listings Lab Podcast With Jess Lenouvel

Your Ultimate Guide To Creating Market Reports That Convert


Listen Later

Real Estate Agents! There’s a reason why no one is engaging with your market reports…. This is why...


Your audience doesn’t understand the information!

And why should they?


Unless you’re trying to attract other agents (which I hope isn’t your goal!), your ideal audience, your dream clients, don’t understand what these reports ACTUALLY mean FOR them.


I mean think of it this way…


You go to the doctor. You get a blood test done.You get the report back. More than HALF of the report is gibberish to you.

It’s numbers that don’t mean a thing.


It’s words and lingo that you have no idea what they mean.


So what do you need?

A doctor to analyze and EXPLAIN the report to you so you CAN understand it.


Make sense right?


So why are you treating your market reports differently?

You're the expert. Your audience is the client who knows nothing and is looking to you for guidance.


Instead of regurgitating the stats you get from your brokerage, ACTUALLY explain what the report means!​


Ultimately, numbers are just numbers if people don’t know what it means for THEM.

And how do you get your ideal clients to understand?


By getting specific.


By answering the question “What does this mean for me?”.


So on this podcast episode, I’m going to be breaking down and helping you understand the Anatomy Of An Effective Market Report.


We'll be covering:

  • Why there's no such thing as "the market"
  • Why there are only micro-markets
  • Why most market reports are WILDLY inaccurate for almost everyone
  • Why we shouldn't be using data that we haven't gathered ourselves
  • Why Brokerages aren't marketing companies and why we shouldn't use things they create and blast it out
  • The 4 things that MUST be in your market report to position you as the expert
  • And so much more!


    Ready to turn your market reports from a snooze fest that people ignore to something they look forward to seeing each month?

    During this week’s podcast epsiode, I’m showing you how to create content that converts.


    Want to check out information on our Live 3-Day Event in Toronto? Click here to see the info!


    Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Listings Lab Podcast With Jess LenouvelBy Jess Lenouvel

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    22 ratings


    More shows like The Listings Lab Podcast With Jess Lenouvel

    View all
    Real Estate Training & Coaching School by Tim & Julie Harris - Real Estate Success Coaches

    Real Estate Training & Coaching School

    696 Listeners

    Real Estate Rockstars Podcast by Aaron Amuchastegui

    Real Estate Rockstars Podcast

    879 Listeners

    The Tom Ferry Podcast Experience by Tom Ferry

    The Tom Ferry Podcast Experience

    1,117 Listeners

    It's a Good Life by Brian Buffini

    It's a Good Life

    2,521 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,064 Listeners

    THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

    THE ED MYLETT SHOW

    14,023 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    573 Listeners

    Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents by D.J. Paris

    Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

    275 Listeners

    Ninja Selling Podcast by Ninja Selling

    Ninja Selling Podcast

    326 Listeners

    Massive Agent Podcast by Dustin Brohm

    Massive Agent Podcast

    339 Listeners

    Hustle Humbly Podcast by Alissa Jenkins & Katy Caldwell

    Hustle Humbly Podcast

    894 Listeners

    Business School with Sharran Srivatsaa by Sharran Srivatsaa

    Business School with Sharran Srivatsaa

    119 Listeners

    HousingWire Daily by HousingWire

    HousingWire Daily

    171 Listeners

    The Millionaire Real Estate Agent | The MREA Podcast by Keller Podcast Network

    The Millionaire Real Estate Agent | The MREA Podcast

    391 Listeners

    BigDeal by Codie Sanchez

    BigDeal

    917 Listeners