Menopause Marketing is a Grift (Here’s What Actually Helps)

I used to talk about perimenopause in my branding… but I don’t anymore. Here’s why.

In this episode, I break down how the wellness industry is using menopause as a marketing goldmine—preying on vulnerable, overwhelmed women in their 40s and 50s.

From hormone hacks to supplement scams, it’s all starting to feel a little gross.

So I’m cutting through the noise and telling you the truth.We’ll talk about what’s really driving midlife weight gain, fatigue, and food confusion (spoiler: it’s not just your hormones), and how to support your metabolism without buying into the fear-based fluff.

This episode is part reality check, part rally cry—for any woman who’s sick of being treated like she’s broken just because she’s aging.

You’re not broken.

You’re just not being told the whole truth.

Timestamps:

00:00 – Why I ditched perimenopause messaging

00:39 – What “grifting” actually means (and how to spot it)

03:05 – Menopause as a marketing opportunity

04:24 – How to claim real power during this transition

08:06 – Midlife metabolism: the truth vs. the gimmicks

10:43 – Stress and its sneaky impact on your body

12:57 – What women are really juggling at this age

16:37 – Insulin resistance: what no one told you

20:40 – Belly fat, body changes, and what they really mean

21:42 – Stop outsourcing your intuition

25:38 – Wrapping it up: discernment is your superpower