Amazon ads are getting more expensive, more competitive—and way more confusing. In this episode of Lunch With Norm, PPC strategist Elizabeth Greene breaks down what’s really happening inside Amazon’s ad console in 2024 and what you need to do to scale profitably in 2025. From catchall campaigns and B2B optimization to fractional DSP access and Amazon’s new AI tools, Elizabeth shares advanced strategies that are working now. She also explains why most sellers are mismanaging ad spend, how to evaluate performance across massive catalogs, and why the key to growth isn't more money—it’s smarter strategy. Whether you’re a beginner or running a complex multi-SKU operation, this episode is your crash course in Amazon advertising that actually works.

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Timestamps

00:00 Intro

02:34 Welcome Elizabeth

06:23 Scaling Strategies

10:31 Optimizing Ad Spend

17:04 Advice for New Amazon Sellers

19:58 Low Bid Strategies

21:33 Leveraging Auto Campaigns

23:28 Advertising Insights and Coaching

30:21 Optimizing PPC

34:18 Effective Bid and Keyword Management

36:32 Final Thoughts